Yusuf Kamal

 Executing building construction and maintenance projects

 Acquired distribution rights and carried out multi-channel marketing for a mechanical Lubricants Brand made in UAE for Bahrain and Saudi markets

 Restoration, modification and trade of cars and yachts

 Building & maintaining business relations with key stakeholders, suppliers, media and end-users

 Warehouse management

 Briefing board members on the market and business status

 Stationed as a link between the board and staff

 Maintaining and building relationships with key accounts

Duties & Responsibilities:

 Spearheading daily sales operations from; customer acquisition, sales pitch, customer service & payments collection

 Insuring HSE procedure material dispatch and customer satisfaction as per ISO standards

 Responsible for developing, executing and tracking Marketing plan & budget towards achieving business objectives

 Oversee raw material supply, production and equipment functionality

 Managing staff relations in terms of recruitment, performance evaluation and handling individual matters

 Reporting to General Manager



Achievements:

 Contributed in the development of multiple major real-estate and infrastructure projects in the Kingdom of Bahrain

 Participated in installing and running a new cement blocks factory

 Established a sales department; recruited sales team, acquired new customers and leveraged sales by around 30% on the first year, 50% by the second year and growing further year after year

 Adjusted staff wages 20% to 50% and applied target bonus schemes which resulted in an increase in productivity

 Launched a new corporate identity and introduced print and digital advertising for the first time in the company

 Lead the team to acquiring the ISO9001:2015 certification, renewals and application process

Duties & Responsibilities:

 Conducting marketing plan and budget in lieu with corporate objectives aiming to deliver against brand equity

 Client Relationship Management (Commercial Aviation, Royalty/Private, Military & MRO’s) aiming to meet certain KPI’s

 Factoring prices & preparing paperwork to stimulate maintenance contract management agreements and tender bids

 Representing the company by attending to press inquiries and trade events

 Drafting the company’s literature English/Arabic and distribution to international media

 Recruiting and instructing an advertising agency to create marketing material

 Performing market intelligence and maintaining client data on a basic personal developed CRM system

 Recruiting an ICT support vendor for immediate trouble shooting and upgrades as well as website development

 Reporting to Vice President Marketing, Sales & Services

Achievements:

 Joined on the first year of operations and acquired first hand customers

 Made first public appearance for the company in an international exhibition which was the 2009 Dubai Air show

 Closed the highest value deal within the team which was a set of landing gear for a Boeing 767

 Played a vital role in acquiring brands franchising rights for the company

Duties & Responsibilities:

 Developing & Executing annual marketing plan & budget; strategically aiming towards customer acquisition, card utilization and launching new products

 Establish joint venture campaigns with retailers; aiming to drive business to point of sale by using the credit card

 Working along advertising agencies & print press to produce content for promotional material

 Distributing written and verbal press releases Arabic/English for external and internal publications

 Seeking and participating in corporate social responsibility opportunities

 Managing multiple promotional events and press conferences

 Reporting to Head of Business Development Unit

Achievements:

 Launched the largest prizes campaign in Bahrain in 2008

 Held a major role launching sharia complaint card, corporate card, black platinum card (VVIP) & new cards design

 Worked on producing TV and radio commercials and made first appearance on social media

 Optimized the website and turned it into an interactive instrument serving each department’s objective

 Collectively achieving the highest net profits since the company’s inception during my tenure