yousra kaci

-Developed and executed marketing strategies for clients across multiple industries.
-Managed LinkedIn, Facebook, and Instagram accounts for a diverse client portfolio.
-Built content calendars, marketing campaigns, and brand communication strategies.
-Wrote high-converting copy for social media, websites, presentations, and promotional materials.
-Coordinated with designers and content creators to maintain consistent brand identity.
-Prepared client presentations, campaign proposals, and marketing performance reports.
-Conducted market research and competitor analysis to identify growth opportunities.

-Developed and executed cross-platform marketing and communication strategy across LinkedIn, Facebook, and Instagram.
-Managed the editorial calendar and produced engaging content, including carousels, videos, and stories.
-Led the platform's rebranding initiative, ensuring consistent brand messaging and visual identity.
-Grew brand awareness through proactive social media management and community engagement.
-Produced marketing copy and campaign content in French, Arabic, and English.
-Coordinated with designers and internal teams to deliver high-quality marketing assets.
-Designed employment-inclusion campaigns connecting companies with talented professionals with disabilities.
-Analyzed content performance and optimized marketing strategy using engagement metrics.

-Defined and executed B2B marketing strategy, driving brand visibility and lead generation.
-Built and managed LinkedIn content strategy, including posts, video scripts, carousels, and outreach messaging.
-Authored blog posts and B2B video scripts, incorporating Al-generated content.
-Partnered with Data, Tech, and Sales teams to align marketing initiatives with business goals.
-Translated complex Al, Data, ML, and forecasting concepts into clear, business-friendly messaging.
-Managed brand communication and positioned company leadership as industry experts.
-Analyzed marketing performance data and optimized campaigns to improve engagement

-Managed relationships with international suppliers for raw material sourcing.
-Negotiated pricing, payment terms, and delivery schedules with global partners.
-Tracked orders, shipping, and customs procedures to ensure timely delivery.
-Prepared commercial and logistics documentation for international transactions.
-Analyzed market trends to identify new partnership opportunities.
-Coordinated with internal and external stakeholders to support business operations.

-Managed client accounts and resolved support inquiries.
-Conducted phone-based prospecting to drive client acquisition.
-Supported project follow-up, reporting, and documentation.
-Prepared technical sheets and project timelines for internal teams
-Recruited and trained teams for marketing campaigns and monitored performance.

-Delivered customer service and managed client reception.
-Oversaw stock management and inventory control.
-Handled customer complaints, returns, and loyalty programs.
-Consistently achieved sales targets.