Youssef Alaa Eddine Lafif, Key Accounts Executive

Youssef Alaa Eddine Lafif

Key Accounts Executive

Itcan Digital Marketing

Lieu
Émirats Arabes Unis
Éducation
Master, International business
Expérience
10 years, 8 Mois

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Expériences professionnelles

Total des années d'expérience :10 years, 8 Mois

Key Accounts Executive à Itcan Digital Marketing
  • Émirats Arabes Unis - Dubaï
  • Je travaille ici depuis novembre 2016

Key Clients:
- L'occitane en provence, Molton Brown, Souq, Wojooh, The Luxury Closet, Wadi

• Maintain and build strong relationships with the key accounts
• Conduct strategic account planning and market studies
• Understand and Develop clear and effective proposals / quotations / reports for current and prospective clients
• Evaluate digital / social media plan according to the client needs
• Initiate and lead project meetings
• Coordinate with the internal marketing team on delivering client’s expectations
• Preparation of sales forecast, market research reports
• Responsible for new business projects, and new business opportunities
• Meeting and liaising with clients to discuss and identify their advertising requirements
• Presenting the campaign ideas and budget to clients
• Working closely with the Marketing Director to brief media, creative and research staff and assisting with the formulation of marketing strategies.
• Liaising with, and acting as the link between, the client and the advertising agency by maintaining regular contact with both.
• Negotiating & monitoring marketing campaigns with clients

Business Development Associate à Valeant Pharmaceuticals International
  • Émirats Arabes Unis - Dubaï
  • octobre 2015 à septembre 2016

•Negotiate the lead of manufacturing product facilities and new Valeant distributors throughout Africa, Middle East, Turkey and Israel..
•Negotiate Distribution Agreements with distributors ( Payment terms- contract duration- Regulatory product requirements for registration- IncoTerms- contract exclusivity and price build up... )
•Introduced Bausch+Lomb products under Vision Care to the Ethiopian Market via a local distributor.
•Follow up on Regulatory status for all pending Valeant products throughout MENA region.
•Consolidated, managed and presented all Bausch+Lomb & Valeant diverse product portfolio along with their specific distribution rights, therapeutic categories in EMEA and US.
•Analyzed business forecast and P&L’s and NPV’s for diverse Valeant businesses and acquisitions.
•Represented Valeant Pharmaceuticals at Dubai World Dermathology and Laser Conference 2016.

Marketing executive à Renault
  • Maroc - Tanger
  • février 2014 à novembre 2015

• • Manage and grow existing accounts portfolio.
• Initiate market research studies and identify potential clients and collaborations in the market.
• Plan the budget for research
• Assist in promotional strategies and product development.
• Develop sales and client presentations.
• Develop digital strategy for Web
• Analyze daily operations of the business and identify how to increase efficiency and output
• Develop sales/marketing strategies and channel sales relationships
• Grow and manage existing client relationships
• Preparing and distributing monthly reports
• Administrative Documentation, Filing

Assistant financial controller à APM Terminals
  • Maroc - Tanger
  • décembre 2014 à septembre 2015

•Preparing Financial statements on a monthly basis
•Creating and applying a persistent management business continuity proposal for APM Terminals.
•Managing employees expenses claims.
•Managing accruals on a monthly basis.
•Supported the money group currently charging records
•Keep and maintain financial records as sales and records of expenditure related to export and import.
•Prepare and create financial accounts, which include trading, profit and loss account along with the balance sheet.
•Budget preparation, Budget administration, and cost allocation by handling all the financial aspects related to the operations of the business.
•Prepare and plan internal financial information by doing the financial plan that help managers make the right action.
•Analyze current financial performance by overseeing how the firm has done in trading.

Finance intern à BNP Paribas
  • Maroc - Tanger
  • juillet 2011 à décembre 2011

•Financial analysis (Ratios, Balance sheet, and Income statement)
•Maintain investment databases used by the investment firm.
•Communicating with customers regarding their investment accounts.
•Dealing with customers regarding the account options available at the bank.

Éducation

Master, International business
  • à Wollongong University of Dubai
  • juin 2016
Baccalauréat, Finance and marketing
  • à Al Akhawayn University in Ifrane
  • décembre 2013
Diplôme, Exchange program
  • à Technical University of Munich
  • août 2012

Spring ans Summer exchange program

Specialties & Skills

Budget Preparation
Contract Negotiation
B2C marketing
Strategy Work
Sales Contracts
contracts negotiation
Budget Forecast and Preparation
Online Marketing campaigns

Langues

Anglais
Expert
Arabe
Expert
Français
Expert
Espagnol
Expert

Loisirs

  • Reading, Soccer, Horsing