Trade Marketing Executive
Friendly Food Qatar
Total years of experience :14 years, 8 Months
- Executed above and below the line marketing campaigns of 50+ brands
- Liaised between production agencies, international suppliers, internal departments and local outlets for rental and partnership collaborations
- Hired, trained and monitored 30 promoters to carry out sampling activities
Responsible for the strategy, design & implementation of the company's digital road-map
Spearheaded achievement of business objectives through coordination of key departments’ KPIs, evaluating sales performance & planning new market initiatives
- Designed with senior management sales commission & positioning strategies
- Implemented a permanent competitive benchmark by leveraging market data
- Coordinated customer experience touchpoints with a digital agency
- Composed & presented reports on revenues, sales, customers, cash flow & operations
Guided a startup to pivot in the right direction of digital solutions development
- Conducted market analyses; industry segmentation, customer insights & technology trends
- Identified buyers personas & pain points
- Worked closely with developers to define categories & app features
- Organized Google design sprints & team meetings to meet deliverables deadlines
Improved shelf share by 20% of juices category in a trade marketing project for Coca-Cola & drove turnover to $1M in an event management project for Philip Morris
- Orchestrated a customer activation project across 8000 POS in 20 cities by implementing planograms, promotional strategies & a training program
- Organized 30 events by managing an internal team & external production agencies
- Supervised budget in collaboration with client’s management
- Lead tender proposals, by guiding a team of designers & key account managers
Accelerated HORECA business within the global central unit, across 50+ countries, 15+ channels & 30+ organized customers
- Conceived key channel toolkits; customer activation, innovation, growth levers
- Set up & animated an intranet website for 500 sales & marketing reps
- Prepared monthly reports of dairy & waters business; Results, Best Practices, Benchmarks
- Collaborated with international teams in building & monitoring business plans
Exceeded sales target by 66% as part of a new product launch team
- Developed a market segmentation model leading to acquisition of 500+ customers
- Monitored KPIs of a team of 5, enabled tools & supported customer service department
Online Business Strategy, SEO, SEM, Social Media, Mobile, Content Marketing, Email Marketing, Display Advertising, Analytics, Data, E-Commerce