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Youssef El Bacha, Digital Manager

Youssef El Bacha

Digital Manager·National Oilwell Varco

United Arab Emirates

Master's degree, Business & Technology

Work experience

Total years of experience: 16 years, 1 months

Digital Manager

July 2019 - November 2023

National Oilwell Varco

Dubai, United Arab Emirates

July 2019 - November 2023

- Established a Global Digital Operations & Technology Center supporting IoT‐based field monitoring, edge/cloud integration, and IT infrastructure, resulting in an 80% increase in customer satisfaction and significantly improved
reliability in remote operations.

- Oversaw deployment of hybrid cloud platforms in client environments, enabling 80% cost savings in infrastructure management and 70% faster deployment of critical energy‐sector solutions.

- Introduced Agile and hybrid methodologies in post‐sale customer programs, improving digital project delivery timelines by 80% and reducing resource inefficiencies by 20%, without compromising regulatory compliance.

- Led cross‐functional teams of 25+ (engineering, digital, operations) to deliver tailored digital success plans for energy clients, reducing downtime by 55% and improving SLA performance across upstream and downstream operations.

- Managed a $15M+ portfolio of customer‐deployed digital platforms and devices, ensuring sustained performance, security, and maximum ROI in client environments.

- Designed and delivered scalable digital twin and edge‐computing solutions, enabling real‐time visibility for customers and improving operational responsiveness by 65%.

- Built and executed digital adoption strategies using customer usage data, predictive insights, and targeted enablement, driving a $2.3M reduction in churn and a 20% YoY increase in NPS for enterprise energy customers.

- Created customized success dashboards and scorecards tracking uptime, ESG performance, and predictive maintenance insights, driving a 25% CSAT increase within 12 months.

- Established structured Voice of the Customer (VoC) programs, channeling feedback into product and engineering teams, accelerating release cycles and increasing retention by 15% YoY.

- Served as the primary customer success contact for key accounts, collaborating with senior stakeholders at NOCs, IOCs, and utilities to ensure alignment with digital value objectives and uncover $30M+ in upsell opportunities.

- Led escalation management and contract‐risk recovery teams, preserving $5M+ in high‐value accounts through fast response, technical leadership, and trusted communication.

- Secured and executed large technical bids and post‐sale success programs for Fortune 500 energy clients, including onboarding, enablement, success tracking, and issue resolution.

- Designed and launched digital training programs (virtual and on‐site) to accelerate platform adoption, resulting in a 40% reduction in support tickets and higher customer confidence in digital tools.
- Mapped full customer success journeys for strategic clients, including onboarding, expansion triggers, and renewal risk indicators, boosting retention and expansion across key accounts by 30%.

- Directed customer‐facing digital transformation projects across 10, 000+ users, ensuring full alignment with ESG, and local compliance requirements throughout deployment and lifecycle.

- Collaborated with sustainability teams and energy clients to align digital projects with ESG goals, enabling improved emissions reporting, predictive asset maintenance, and greener operations.

Company industry:
Oil & Gas
Job role:
Oil and Gas

Enterprise Solutions Manager

December 2012 - June 2019

National Oilwell Varco

Dubai, United Arab Emirates

December 2012 - June 2019

- Forged strategic partnerships with energy technology vendors, engineering firms, and industry regulators to enhance product offerings and ensure compliance with evolving environmental and safety standards.

- Fostered a culture of continuous improvement and innovation within the product organization, leading to a 25% increase in delivery efficiency and faster time‐to‐value for enterprise clients.

- Conducted competitive analysis and market research to inform strategic product roadmaps, resulting in the successful launch of three new modules aligned with digital transformation trends in energy and utilities.

- Developed and implemented risk mitigation frameworks and contingency plans, safeguarding service continuity across high‐value accounts during geopolitical and supply chain disruptions.

- Owned and resolved high‐priority escalations for strategic accounts, ensuring minimal disruption to production operations and maintaining customer satisfaction scores above 90%.

- Drove a 30% improvement in Net Retention Rate (NRR) across clients in the Middle East and Africa by identifying expansion opportunities, mitigating churn risks, and improving solution relevance to regional operational needs.

- Enabled a 70% YoY increase in company revenue by training and empowering Customer Success teams in root‐cause resolution, while partnering with Sales to identify and convert cross‐sell and upsell opportunities.

- Built and maintained alignment among executive stakeholders, operational leaders, and technical teams, ensuring seamless delivery of mission‐critical projects with measurable ROI.

- Managed a cross‐functional team of 15+ including product managers, engineers, and client‐facing teams to deliver scalable solutions aligned with complex regulatory and safety standards in the energy industry.

- Led end‐to‐end product lifecycle for digital and operational platforms used in upstream and downstream oil & gas operations, driving adoption rates above 85% within 12 months and supporting long‐term renewals and upsell opportunities.

- Defined and delivered product strategy for high‐impact energy solutions by collaborating with clients and internal teams (engineering, sales, marketing, and customer success), supporting a $150M+ annual revenue stream across
EMEA and APAC regions.

Company industry:
Oil & Gas
Job role:
Oil and Gas

Assistant Technical Manager - Apple Certified Engineer

August 2007 - August 2012

ADKOM

Beirut, Lebanon

August 2007 - August 2012

- Delivered high‐quality support to a diverse portfolio of 100+ enterprise clients, achieving a 97% first‐hour resolution rate and consistently maintaining a 90%+ customer satisfaction score.

- Served as a key liaison between customers and technical teams, ensuring clear, proactive communication and driving faster resolution of complex issues that improved the overall client experience.

- Redesigned and optimized the incident ticketing system in partnership with engineering, streamlining workflows, standardizing processes, and improving response times across support operations.

- Led initiatives that reduced recurring support incidents by 50% through in‐depth root cause analysis and strategic collaboration with engineering, resulting in fewer escalations and a more stable product experience.

- Supported large‐scale operational projects by tracking key performance metrics, producing detailed progress reports, and delivering on‐site support that enabled project managers and field teams to stay aligned and on schedule.

Company industry:
IT Services
Job role:
Information Technology

Education

ESSCA Business School - Angers

June 2026

June 2026

Master's degree, Business & Technology

France

AUL UNIVERSITY

June 2010

June 2010

Bachelor's degree, Telecommunication

Lebanon

Bachelor of Telecommunications
View attachment

Skills

Sustainable Energy
Expert
Sustainable Energy
Expert
Process Transformation
Expert
Process Transformation
Expert
Client Solutions
Expert
Client Solutions
Expert
Emerging Technologies
Expert
Emerging Technologies
Expert
Oil and Gas
Expert
Oil and Gas
Expert
Technical Sales
Expert
Technical Sales
Expert
Digital Transformation
Expert
Digital Transformation
Expert
Cloud Applications
Expert
Cloud Applications
Expert
Cloud Computing
Expert
Cloud Computing
Expert
SaaS
Expert
SaaS
Expert
AWS
Expert
AWS
Expert
Microsoft Azure
Expert
Microsoft Azure
Expert
PaaS
Expert
PaaS
Expert
Agile methodology
Expert
Agile methodology
Expert
IaaS
Expert
IaaS
Expert
leadership
Expert
leadership
Expert
Project Management
Expert
Project Management
Expert
Business Development
Expert
Business Development
Expert
Team Management
Expert
Team Management
Expert
Witsml
Expert
Witsml
Expert
Data aggregation
Expert
Data aggregation
Expert
Oil and Gas
Expert
Oil and Gas
Expert
KPI Dashboard
Expert
KPI Dashboard
Expert
KPI implementation
Expert
KPI implementation
Expert
KPI Reporting
Expert
KPI Reporting
Expert
Data visualisation
Expert
Data visualisation
Expert
API
Expert
API
Expert
Data analytics
Expert
Data analytics
Expert
Data optimisation
Expert
Data optimisation
Expert
Sustainable Energy
Expert
Sustainable Energy
Expert
Process Transformation
Expert
Process Transformation
Expert
Client Solutions
Expert
Client Solutions
Expert
Emerging Technologies
Expert
Emerging Technologies
Expert

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

English
Expert
French
Intermediate
Arabic
Native Speaker

Training and Certifications

Training
Project Management Professional
Cambridge University
Oct 2019

Hobbies

  • Sports and Music