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youssef eljammal, Marketing Manager

youssef eljammal

Marketing Manager·Puffzone Tobacco & more

Saudi Arabia

Bachelor's degree, Business Administration in Marketing

Work experience

Total years of experience: 5 years, 2 months

Marketing Manager

November 2025 - Present

Puffzone Tobacco & more

Beirut, Lebanon

November 2025 - Present

• Lead end-to-end digital marketing strategy and execution aligned with business growth
• Plan and manage Google Ads and Meta Ads campaigns, optimizing PPC performance and ROI
• Developed and executed ROI-focused performance marketing strategies to maximize campaign
results
• Define KPIs, campaign structures, and channel strategies to maximize results
• Analyze performance data to drive revenue growth and campaign optimization
• Collaborate with stakeholders to align marketing with commercial objectives
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Digital Marketing Manager & E-commerce Specialist

December 2023 - October 2025

Socodile Holding

Beirut, Lebanon

December 2023 - October 2025

• Executed paid media campaigns (Google Ads & Meta Ads), increasing visibility by 35% and leads by 20%
• Increased e-commerce conversion rate by 12% by optimizing the WordPress e-commerce platform, UX,
and sales funnel performance
• Optimized WordPress e-commerce platform, improving conversion rate by 12%
• Tracked KPIs and built dashboards using Google Analytics & reporting tools
• Improved customer journey, funnel performance, and UX optimization
• Collaborated with teams to maintain consistent branding and messaging
Company industry:
Retail & Wholesale
Job role:
Information Technology

Marketing & Communications Executive

September 2022 - November 2023

SAAB RDS

Beirut, Lebanon

September 2022 - November 2023

• Supported marketing strategy and campaign performance analysis
• Contributed to digital marketing and campaign optimization efforts, helping increase online
visibility by 35% and leads by 20%
• Managed CRM system (Zoho) for lead generation and data optimization
• Coordinated events, webinars, and marketing activities
• Contributed to content strategy and social media planning
Company industry:
Installation & Technical Services
Job role:
Marketing and PR

Social Media Specialist

September 2021 - August 2022

Zayan Dental Clinics

Riyadh, Saudi Arabia

September 2021 - August 2022

• Managed paid social media campaigns with $50, 000+ advertising spend, driving patient
acquisition and lead generation
• Created content, ad copy, and email campaigns to increase engagement
• Generated and converted leads into appointments
• Improved customer experience and digital engagement
Company industry:
1341
Job role:
Marketing and PR

Marketing Specialist

April 2021 - August 2021

Mozzat Food Company

Riyadh, Saudi Arabia

April 2021 - August 2021

• Conducted market research and competitor analysis
• Supported campaign planning and branding initiatives
• Assisted in marketing execution and sales support
Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

Education

Lebanese International University

May 2022

May 2022

Bachelor's degree, Business Administration in Marketing

Lebanon

Lebanese International University

December 2018

December 2018

Bachelor's degree, Marketing

Lebanon

Skills

RETURN ON INVESTMENT
Intermediate
RETURN ON INVESTMENT
Intermediate
CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate
FACEBOOK
Intermediate
FACEBOOK
Intermediate
FULL TEXT SEARCH
Intermediate
FULL TEXT SEARCH
Intermediate
LEAD GENERATION
Intermediate
LEAD GENERATION
Intermediate
LED DISPLAYS
Intermediate
LED DISPLAYS
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
BUDGET DEVELOPMENT
Intermediate
BUDGET DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS OBJECTIVES
Intermediate
BUSINESS OBJECTIVES
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
COMPUTER LITERACY
Intermediate
COMPUTER LITERACY
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
GOOGLE APPLICATIONS
Intermediate
GOOGLE APPLICATIONS
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
STRATEGIC THINKING
Intermediate
STRATEGIC THINKING
Intermediate
ADVERTISEMENT
Intermediate
ADVERTISEMENT
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
CONSULTING
Intermediate
CONSULTING
Intermediate
CONVERSION MARKETING
Intermediate
CONVERSION MARKETING
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
GOOGLE ADS
Intermediate
GOOGLE ADS
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MULTI CHANNEL MARKETING
Intermediate
MULTI CHANNEL MARKETING
Intermediate

Languages

Arabic

Native Speaker

English

Expert

French

Expert

Training and Certifications

Certifications
SEO Fundamentals
Meta Certified Digital Marketing Associate
Google Ads Search Certification
SEO Fundamentals
Meta Certified Digital Marketing Associate
Google Ads Search Certification
SEO Fundamentals – SEMrush
Meta Certified Digital Marketing Associate
Google Ads Search Certification
SEO Fundamentals – Semrush
Meta Certified Digital Marketing Associate
Google Ads Search Certification

Hobbies and interests

swimming