Youssef Hassan

• Strategically lead and execute integrated digital marketing and communication initiatives across multiple platforms to
achieve business objectives.
• Drive performance optimization for SEO, SEM, social media campaigns, and content creation to maximize ROI and elevate
audience engagement.
• Leverage data analytics and market insights to shape data-driven marketing decisions, ensuring campaigns align with trends
and deliver measurable results.
• Establish and maintain consistent brand messaging and tone across all communication channels and marketing materials.
• Collaborate cross-functionally to align marketing, sales, and communications strategies while mentoring team members to
enhance their professional growth and performance.
• Develop and distribute engaging press releases, newsletters, and blog content to boost brand awareness and audience
interaction.
• Act as the primary liaison for client communication, managing technical requests, aligning project goals, and building strong
client relationships.
• Successfully led the creation and execution of marketing campaigns both digital and traditional that resulted in new client
acquisitions and strengthened partnerships.
• Oversee the development of digital assets, such as graphics, videos, and website content, to amplify campaign effectiveness
and improve brand visibility.
• Conduct in-depth competitor analysis to inform and refine marketing communication strategies, staying ahead of industry
trends.

• Developed and implemented digital marketing strategies, including social media advertising, email marketing, display
ads, Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Pay-per-click (PPC).
• Built and maintained a brands presence across multiple social media channels.
• Created, executed and monitored marketing campaign budgets.
• Collaborated with media and sales teams to improve marketing results.
• Measured key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad
• spend return on investment.
• Coordinated with the digital marketing team to identify innovative growth strategies.
• Prepared reports on the performance of marketing campaigns.
• Overseen, mentored and led the marketing team.
• Contributed to increasing the companys customer retention rate from 3% to 35%.

• Analyzed customer expectations according to past social media activity
• Developed social media campaigns
• Defined KPIs and KRAs for social media campaigns
• Updated social media content across all channels
• Engaged with customers and followers, monitored campaigns and analyze data obtained
• Monitored SEO and web traffic metrics
• Developed content or get it done by content creators, and kept an eye on social media trends
• Secured an 8% increase in ROI within the Egypt market by making social media penetration for Panasonic.

• Built and executed social media strategy through competitive research, platform determination, benchmarking,
messaging and audience identification.
• Generated, edited, published and shared daily content (original text, images, video or HTML) that builds meaningful
connections and encourages community members to take action.
• Established and optimized company pages within each platform to increase the visibility of the companys social content.
• Moderated all user-generated content in line with the moderation policy for each community.
• Created editorial calendars and syndication schedules.
• Continuously improved by capturing and analyzing the appropriate social data/metrics, insights and best practices, and
then acting on the information.
• Collaborated with other departments (design, sales, etc.) to manage reputation, identify key players and coordinate actions.

• Worked with the on-site Social Media Manager to create and implement campaigns.
• Developed content calendars on a weekly and monthly basis for company brands.
• Monitored analytics with the social media team to identify viable ideas.