يوسف حسانين

Orchestrated country-level commercial strategy for the cosmeceutical and food supplement business, overseeing sales, marketing, pricing, and operational performance. Reduced cost of goods sold (COGS) by 15% and enhanced profit margins by 15% through effective vendor renegotiation, pricing discipline, and cost optimization initiatives. Expanded the customer base by over 150% and elevated revenue per customer by 200%, propelling sustainable topline growth. Boosted net profit by 15% through strategic portfolio optimization and enhanced governance frameworks. Developed and led commercial operations across Riyadh and Jeddah, establishing scalable processes and performance accountability. Supported business planning, budgeting, and the long-term growth roadmap at the country level.

Oversaw end-to-end commercial operations including sales execution, distributor coordination, pricing, and forecasting. Facilitated successful vendor transitions, ensuring operational continuity and full standard operating procedure (SOP) compliance. Formulated and executed market retention and expansion strategies, reinforcing key accounts and enhancing regional performance. Managed regional budgeting and resource allocation, aligning expenditures with growth and profitability targets. Provided senior management with comprehensive commercial and financial reporting to support informed decision-making.

Directed district-level commercial operations with responsibility for sales execution, forecasting, and performance management. Achieved a 45% market share for Nostifix® during the launch phase through disciplined go-to-market execution. Increased market share of key brands, including Actos® and Blopress®, by 20%. Assisted in the recruitment, onboarding, and capability development of medical representatives. Ensured compliance with regulatory, ethical, and operational standards.

Amplified regional market share from 7% to 17% in the Southern Area. Contributed significantly to the successful launch of products such as Xefo®, Calcichew®, Repaderm®, and Paraxon®. Recipient of the Merit Award for Outstanding Performance for three consecutive years (2014-2016). Mentored and promoted high-performing team members, fostering leadership pipeline growth.

• Sales and Massage deliver to all South area Concern Healthcare providers • Manage and conduct about 350 calls monthly • Delegated to Supervisor • Helping and supporting another team member • Follow up the KEY account customer in the south area • Reasonable of promotion and sales of pain management line

• Plan, organize and execute product presentation to physicians and pharmacists regarding the therapeutic use of the product, mode of action, features and benefits. • Plan each call through the proper identification of appropriate product or products to promote, which • Sales tools to use and the right schedule to execute the call • Calling on pharmacies to create awareness and educate clients on products and sell to target accounts • Observe, record and report competitor activities executed in the territory and identify appropriations strategy • Constantly endeavor to improve product knowledge, disease knowledge and selling skills at company standards in order to deliver appropriate information to physicians effectively and professionally • Attain assigned sales, prescription, and market share goal • Effectively manage expenses and maintain desired • Sales and Promotion for Pain Management Product Xefo® Tab • Launch of Xefo® Tab, Injection, Calcichew D3 ® • Conduct 350 calls Per Month

• Plan, organize and execute product presentation to physicians and pharmacists regarding the therapeutic use of the product, mode of action, features and benefits.
• Plan each call through the proper identification of appropriate product or products to promote, which
• Sales tools to use and the right schedule to execute the call
• Calling on pharmacies to create awareness and educate clients on products and sell to target accounts
• Observe, record and report competitor activities executed in the territory and identify appropriation strategy
• Constantly endeavor to improve product knowledge, disease knowledge and selling skills at company standards in order to deliver appropriate information to physicians effectively and professionally
• Attain assigned sales, prescription, and market share goal
• Effectively manage expenses and maintain desired
• Effective results.
• Delighted as District Manager for Western area to follow up 3 Medical Representative activities and sales activity over Western and South Area.