Creative Art Director
Oppo
Total years of experience :13 years, 5 Months
Advertising art directors, often known as 'creatives', produce innovative ideas for the visual elements of advertising campaigns in all kinds of media, including:
cinema and television;
internet (digital/viral marketing);
posters;
press;
radio.
An art director usually works alongside a copywriter to form a 'creative team'. Traditionally, the copywriter produces the words to go with the visuals created by the art director. These roles are now becoming more blurred and it is likely that both will have an input into the visual and written content of the advertising campaign.
The advertising art director works on the campaign from the outset and manages details about the client, product, target audience and required advertising message, which helps to shape the advertising campaign.
Personally work on the graphic development of at least one product.
• Interact with Copywriters to develop creative concepts and executions of assigned product.
• Possess solid understanding of the science and market dynamics of assigned product.
• Work closely with account executives to schedule and monitor all projects.
• Provide accurate time and cost estimates for each tactic.
• Perform miscellaneous tasks, as directed by Creative Director.
Secondary Responsibilities: Client Relationships
• Advise client on all technical visual recommendations and/or issues.
• Help facilitate both the input and creative meetings.
• Assist in making presentations to client.
Tertiary Responsibilities: Staff Development
• Provide detailed direction to designers.
• Assist in the education and development of designers.
Graphic designer in the company M-Biz Global UK in the period 2009 - 2013 in the following
fields:
Create and edit images for Mobile Games
Ideas making for Mobile Games
Write and draw story board for Mobile Games
Programming Mobile games HTML 5 ((Construct tool)) property
Design mobile advertising through Movrt SDK program
User interface design Software Company M-Biz Global UK holds experience certificate from the
company in all of these business
- Executive Director of the Cinema project (collective show) Basher (human) company for artistic
and cultural development
- Advertising and promotion (designs, images, banners, logos, videos, movies)
• Psychology 2 diplomas - Faculty of Education, Ain Shams University, 2008
BS in Physics - Faculty of Science, Ain Shams University, 2007
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