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Youssef Sherif, Content Creator

Youssef Sherif

Content Creator·The Reel Recipe

Egypt

Bachelor's degree, Business Administration marketing and hr

Work experience

Total years of experience: 3 years, 8 months

Content Creator

October 2025 - Present

The Reel Recipe

Cairo, Egypt

October 2025 - Present

As a content creator, I handled every stage of the creative process from planning and scripting
to filming, modeling, and editing. I created engaging short form videos for platforms like TikTok
and Instagram, often appearing on camera myself to bring ideas to life. I worked closely with
clients to understand their goals, then developed creative strategies to grow their audience,
increase engagement, and help their brand go viral also I managed content calendars, wrote
hooks and captions, followed trends, and analyzed performance to optimize results. Whether I
was behind the camera or in front of it, I made sure every piece of content was aligned with the
brands message and had the potential to make an impact.

Company industry:
Marketing
Job role:
Marketing and PR

Media Buyer

October 2025 - Present

freelance

Cairo, Egypt

October 2025 - Present

I designed and executed segmented targeting strategies for diverse product lines, successfully
distinguishing between B2B and B2C audiences to maximize relevance. Beyond strategy, I took
ownership of the creative process by developing video scripts, storyboards, and persuasive ad
copy specifically tailored to customer psychologies. On the technical side, I managed the day-
to-day optimization of Meta Ads Manager accounts, handling budget allocation, custom
audience management, and troubleshooting ad fatigue to maintain healthy CPR metrics.
Ultimately, I scaled campaigns for a variety of SKUs by adapting the sales funnel to fit each
unique buyer journey.

Company industry:
Marketing

Property Consultant

January 2025 - April 2025

The Address Investments

Cairo, Egypt

January 2025 - April 2025

I guided clients in real estate transactions, conducted market research, identified investment
opportunities, and facilitated negotiations. I built strong client relationships, collaborated with
industry professionals, and leveraged market insights to ensure successful property deals.

Company industry:
Real Estate
Job role:
Sales

Customer Service Specialist

March 2023 - January 2025

UPS,

Cairo, Egypt

March 2023 - January 2025

I provided support by addressing inquiries, resolving delivery issues, tracking shipments,
coordinating with internal teams, and assisting customers with UPS tools. I managed escalated
complaints, initiated investigations, processed claims for lost packages, maintained accurate
records, and built strong customer relationships, ensuring satisfaction and operational efficiency.

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Customer Service and Call Center

customer service agent

May 2022 - October 2024

Teleperformance - Egypt

Cairo, Egypt

May 2022 - October 2024

i worked at Teleperformance for a quite while in three accounts first one was expedia related to flight booking changing and and hotel booking and complains and car rentals
second was UPS i used to manage and track cx packages and help them find it and return them also guide them to open a claim incase the packages is lost, stolen or damaged
third at&t broadband help cx to connect to the wifi, bury an exposed wire, send a tech to the cx to help them install devices, and selling internet packages and TV packages.

Company industry:
Call Centers & Customer Care Outsourcing
Job role:
Customer Service and Call Center

Customer Service Specialist

May 2022 - February 2023

Expedia,

Cairo, Egypt

May 2022 - February 2023

I delivered outstanding support to customers by addressing inquiries related to travel bookings,
cancellations, and itinerary changes. My key responsibilities included resolving issues, maintaining
effective communication, and utilizing my product knowledge to guide customers in their travel
decisions. I gathered feedback to enhance services and collaborated with team members to
streamline processes, all while emphasizing empathy and patience in a fast-paced environment to
ensure customer satisfaction.

Company industry:
Hospitality & Accomodation
Job role:
Customer Service and Call Center

Education

The British University In Egypt

September 2024

September 2024

Bachelor's degree, Business Administration marketing and hr

Egypt

GPA (rating): Good

GPA (rating): Good

N/A

The British University

January 2024

January 2024

Bachelor's degree, Marketing

Egypt

Skills

Flight Operations
Expert
Flight Operations
Expert
Ticketing
Expert
Ticketing
Expert
Technical Support
Expert
Technical Support
Expert
Customer Support
Expert
Customer Support
Expert
Customer Service
Expert
Customer Service
Expert
adobe photoshop, Microsoft office, crm, whole social media platforms, ivp tracking systems
Expert
adobe photoshop, Microsoft office, crm, whole social media platforms, ivp tracking systems
Expert
BUSINESS MARKETING
Intermediate
BUSINESS MARKETING
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
CUSTOMER SERVICE
Intermediate
CUSTOMER SERVICE
Intermediate
DATA ANALYSIS
Intermediate
DATA ANALYSIS
Intermediate
EMPATHY
Intermediate
EMPATHY
Intermediate
FREELANCE WRITING
Intermediate
FREELANCE WRITING
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MEDIA BUYING
Intermediate
MEDIA BUYING
Intermediate
RETURN ON INVESTMENT
Intermediate
RETURN ON INVESTMENT
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate

Languages

English
Expert

Training and Certifications

Certifications
Content Creation Cert
Digital Marketing Cert
AT&T BroadBand WorkFlow & Installation
UPS IVP Training System
Amadeus GDS Cert
Customer Experience Fundamentals Cert
How To Build Your Personal Brand Cert
Financial Literacy & Digital Inclusion Cert