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Youssef Tuffaha, Marketing Manager

Youssef Tuffaha

Marketing Manager·Farm Superstores

Saudi Arabia

Bachelor's degree, Commerce and Business Administration/Management Lebanon

Work experience

Total years of experience: 18 years, 2 months

Marketing Manager

November 2021 - Present

Farm Superstores

Dammam, Saudi Arabia

November 2021 - Present

-Handling marketing department across Saudi Arabia.
-Plan and manage marketing campaigns for 92 branches around the kingdom.
-Monitor financial ROI after each campaign and analyze the data to take the needed action to enhance the results.
-Create the yearly marketing plan and budget.
-Handle various projects such as CRM, Rebranding, Loyalty, Ecommerce, etc.

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Marketing and Communications Manager

April 2015 - November 2021

Boecker Public Health

Saudi Arabia

I found this job using Bayt.com

April 2015 - November 2021

Led the development of overall Corporate & Marketing communications, strategy and planning.
•Formulated, directed, and coordinated marketing activities and policies to promote Boecker offerings
•Planned and executed successful corporate events and major trade shows.
•Managed Boecker email campaigns, Google SEM and Google GDN, webinars, online brochures & catalogues.
•Positioned Boecker as the expert reference in disinfection service during COVID 19 pandemic.
•Handled all the marketing campaigns for disinfection services during COVID 19.
•Generated qualified leads through marketing efforts.
•Managed Marketing Activities including Exhibitions, awareness sessions, Conferences, PR, Mall activation, etc.
•Safeguarded the appropriate implementation for Boecker Branding as per the Guidelines and best practices
•Led the company “corporate social responsibility” CSR efforts and activities.
•Conducted marketing research to quantify customers’ satisfaction and to understand customers future needs & preferences.
•Increased new sales revenue from MARCOM activities by 20% & maintained customer retention by 90%.
•Analysed and evaluated the ROI generated by the MARCOM activities.

Company industry:
Safety & Environment
Job role:
Marketing and PR

Business Development Manager

April 2012 - April 2015

Blue Ocean

Saudi Arabia

April 2012 - April 2015

Designframe USA

•Expanded the business across GCC and Egypt.
•Managed and Directed company staff across GCC and Egypt branches.
•Established new business process to leverage customer service experience for our current clients.
•Sustained and enhanced clients Relation and Establishing new client relations.
•Incremented sales by 30% by expanding core portfolio adding clients such as Saudi Electricity Co. SEC, Sadara, Babtin Group, Zamil, Saudi Investment Bank, SWCC, Shababco.
•Introduced new services to the core portfolio to service clients’ needs and to diversify revenue source based on the principles

Company industry:
Primary, Prep, & Secondary School
Job role:
Management

Marketing Specialist

August 2011 - April 2012

Saudi Arabia

August 2011 - April 2012

Solb Steel Company

•Managed branding project including name, logo, company identity, communication strategy, brand strategy.
•Led company events and participated in executing Solb Steel marketing campaigns.

•Participated in creating Solb Steel MARCOM marketing and brand strategy.
•Conducted market research to evaluate competitors’ positioning and market share.
•Led the efforts of establishing and launching Solb Steel website.

Job role:
Marketing and PR

Account Manager

January 2008 - April 2011

Lebanon

Beirut, Lebanon

I found this job using Bayt.com

January 2008 - April 2011

PR Leaders

•Managed the relations with different companies for research and marketing activities.
•Planned and developed PR Strategies and implementation roadmaps according to client’s needs.
•Led the advertising campaigns for our clients.
•Researched, developed material and distributed press releases to targeted media.
•Managed all efforts involving corporate identity, branding, and image for our clients.

Company industry:
Broadcast Media Production
Job role:
Marketing and PR

Education

BAU University

June 2010

June 2010

Bachelor's degree, Commerce and Business Administration/Management Lebanon

Lebanon

Skills

Team Management
Expert
Team Management
Expert
Building Brand Awareness
Expert
Building Brand Awareness
Expert
Marketing Mix
Expert
Marketing Mix
Expert
Word Of Mouth Marketing
Expert
Word Of Mouth Marketing
Expert
Customer Service
Expert
Customer Service
Expert
BRAND MANAGEMENT
Expert
BRAND MANAGEMENT
Expert
BROCHURE DESIGN
Expert
BROCHURE DESIGN
Expert
CONFERENCES
Expert
CONFERENCES
Expert
EMAIL
Expert
EMAIL
Expert
EXHIBITIONS
Expert
EXHIBITIONS
Expert
MARCOM
Expert
MARCOM
Expert
MARKET RESEARCH
Expert
MARKET RESEARCH
Expert
MARKETING
Expert
MARKETING
Expert
MARKETING COMMUNICATIONS
Expert
MARKETING COMMUNICATIONS
Expert
POLICY ANALYSIS
Expert
POLICY ANALYSIS
Expert
Team Management
Expert
Team Management
Expert
Building Brand Awareness
Expert
Building Brand Awareness
Expert
Marketing Mix
Expert
Marketing Mix
Expert
Word Of Mouth Marketing
Expert
Word Of Mouth Marketing
Expert
Customer Service
Expert
Customer Service
Expert

Languages

Arabic
Expert
English
Expert

Training and Certifications

Certifications
Google

Hobbies

  • Basketball