Senior Marketing Manager Vezeeta
Vezeeta
Total years of experience :11 years, 10 Months
Gastroenterology Line Reaching 14 MIO USD Gaining 2 MSG and growing with 60% vs Market growth 32%
•Regional Product Manager at AstraZeneca - Egypt, Morocco and Tunisia :
•From
managing Respiratory Inhaled Portfolio (Pulmicort and Symbicort)
•Responsibilities:
•In charge of AstraZeneca Respiratory portfolio in Egypt.
•Putting strategy and establish direction toward leadership achieving 23 % growth in total portfolio contributing with 10% from total company sales 11 MIU USD
•Managing the establish SKUs and prepare for the new launches locally and aligned globally to accelerate the franchise growth.
•Coordinating with two MSLs and medical manager to facilitate disseminating the related disease management knowledge and updates.
•Resources optimization serving the business objectives attainment.
•Monitor the implementation of marketing strategies / tactics.
•In charge of brand forecasting, budgeting and integrated marketing communication.
•In charge of brand line extension through long term planning for new launches and market development.
•In charge of developing the therapeutic projects & CMEs.
•In charge of formulating patient support program fitting the Egyptian patient.
•Associate Product Manager Anti-Infective / First line
Managing Nexium Business
•Responsibilities:
•Launching Nexium Sachets in Egypt.
•Responsible of AstraZeneca Nexium franchise at Cairo East territories.
•Managing KEEs in each territory with close monitoring to the customer prescriptions and territory management activities.
Key Accomplishments:
•Establish direction toward leadership achieving 23 % growth in total portfolio contributing with 10% from total company sales 11 MIU USD
•Owning the customers, the increase of awareness and education level regarding Symbicort and Pulmicort
•Position Meronem as the best Carbapenem AB IN the market achieving Sales 129%YTD SEP’16 with sales of 14 M USD, IMS: 45.6% MS, PPG 72% and 12% Points MSG
•Leading hospital private sector with 62% MS
•Management of AstraZeneca portfolio co-positioning within the market.
•AB Consensus Project: joined venture between AZ and Universities capitalizing on the reputable societies to establish AZ as science driven organization supporting the HCPs, Patients.
•Created an application to transform traditional tool for HCPS engagements into a dynamic one improving communication flow and adding an effective sales tool for field reps.
•Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
•Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations.
RESPONSIBILITIES AND TASKS
•Planning and managing marketing activities to achieve product objectives at a profit, through analyzing and anticipating market dynamics. KEY Contribute to the development an the validation of long-range planning and forecasting models.
•Contribute to the development of positioning and key strategies for the brand by advising on current product trends.
•Participating in annual brand marketing plan.
•Implement the marketing plans and key strategies
•Produce tactical business plan
•Manage marketing budget for assigned products and is responsible for the financial effectiveness of assigned products
•Preparing and managing the promotional cycle plan on yearly basis and all business and promotional activities in accordance with compliance standards and internal policies and procedures
•Managing the launch of new products and line extensions.
•Play an integral role in the cross-functional brand team through the development of working relationships with clinical, medical, regulatory affairs, sales,
courses: Leadership skills •Conflict management •Communication skills •Key account management •Creative thinking and problem-solving course •Effective team building course •KEEs & Event Management. •Business Acumen. •Strategic Thinking. •Fascinate: Presentation & speech skills. •Advance selling skills.
courses: Marketing Diploma AUC