Head of Distribution
Oman Insurance Company (
Total years of experience :22 years, 0 Months
Head of the business development of direct Channels and brokers.
* Managing a team of relationship managers who are responsible for the direct, brokers,
bancassurance and tender business.
* Maintain the relationship with existing brokers and enrolling new brokers to the business.
* Development of different segmentation strategies for different brokers.
* Negotiating best pricing for brokers in order to win large and profitable accounts.
* Developing Sales strategy, tactics, sales plans and profit targets through recruiting, developing,
leading and managing a high performing sales team.
* Motivating Sales and operations teams and inspire them to stay focused on company's goals.
* Responsible in developing a strong marketing campaign calendar and special schemes for
different segments.
* Managing the business intelligence to get better analysis of the market and competition, to
have a competitive edge.
Mailing Address: PO Box -532, PC - 132
Al Khoudh, Sultanate of Oman
GSM: +968 9288 1977
Email: yousufghh@gmail.com
Was responsible of formulation and implementation of strategy for company’s Bancassurance
deal with Bank Muscat.
* Head of the business development direct Channels and brokers.
* Managed the relationship with major stakeholders internally (our regional team) or externally
(Bank Muscat management team and regulatory bodies)
* Developing Sales strategy, tactics, sales plans and profit targets through recruiting, developing,
leading and managing a high performing sales team.
* Motivating Sales and operations teams and inspire them to stay focused on company's goals.
* Development and implementation of sales management processes for the personal bankers.
* Development of new strategies across different product lines, geographic regions and
customer segments.
* Built a performance management culture to motivate, develop and make succession plans.
* Management of the marketing team to develop a strong marketing campaign calendar and
special schemes for different segments.
* Managing the business intelligence to get better analysis of the market and competition, to
have a competitive edge.
* Maintain the relationship with existing brokers and enrolling new brokers to the business.
* Development of different segmentation strategies for different brokers.
* Negotiating best pricing for brokers in order to win large and profitable accounts.
Head of Branches - AlAhlia Insurance Company, part of RSA (Royal & SunAlliance Group) (From
Actively involved in formulation and implementation of strategy for company’s 23 branches in
the country, under the direct supervision of top management.
* Led Branch Co-ordination Committee and supervising the Branch Engagement Committee.
* Delivering sales and service targets through recruiting, developing, leading and managing a
high performing sale and servicing team.
* Managing and actively supporting the branches in the delivery of high levels of customer
service by ensuring effective team plans and processes, providing advice and guidance and
acting to address performance issues.
* Resolving complex customer/intermediary queries and problems that the team or other
colleagues have escalated.
* Developing the team by applying specific training and development interventions, to establish
the capability and credibility needed to deliver high levels of sales and service performance
while also supporting each team member’s wider personal and professional development.
* Leading and motivating the team to fully exploit their capabilities and RSA’s investment in
training and development to ensure delivery of the required standards of excellence in sales
performance now and in the future.
* Managing the team to ensure that resources, processes and control frameworks are
appropriate to the required standards of sales excellence and best practice, operating
effectiveness and efficiency, and Group, legal and regulatory requirements.
* Working closely with other team leaders to effectively implement change to deliver agreed
business benefits in the branches.
* Managing the marketing team to generate market analysis and customer satisfaction analysis
to enhance competitive edge and have a better customer experience.
* Negotiating with business partners (such as SBG, OTE, ROP, etc ….) to get best possible deals.
* Working closely with other team leaders to effectively implement change to deliver agreed
business benefits in the branches.
* Working closely with other team leaders to effectively implement change to deliver agreed
business benefits in the branches.
Key achievements:
* Development of the sales blueprint which has helped growing the business for branch and
broker channels.
* SME project - as was involved in product development, training and launch at the branches.
* Led the project of the border tender for ROP and successfully got the tender for 6 years.
* The people, premises and customer projects.
To supervisethe entire branch audits.
* To conduct Head office Departments Audits.
* To work on the Investigations and issued reports.
* I was one of the training faculties who conducted in-house training for Bank’s staff.
Supervised all Branch Audits as a
Assisted in several branch, investigations and Head office Audits.
* Promoted to supervise branch Audits in the second quarter of 1999.
Passed through an intensive training program introducing the banking related activities and
procedures.
* Got an excellent experience in branch related activities and procedures after passing a three-
month on-the-job training in one the branches.
* Worked as back