Snr Manager Brands & Communication
Etisalat Lanka pvt Ltd
Total years of experience :15 years, 4 Months
Heading the brands and communication department, Responsible for developing & executing brand & communication plans & trade marketing plans for the consumer and B2B sections of the company.
Leading the wellness portfolio of brands in the OTC category; Portfolio consisit of strong global brands such as Panadol and emerging brands such as Idoex and Eno.
Sri Lanka was ranked within the top 11 markets for Panadol within GSK and became a lead market for communication development
Winning Effies awards in the health care category and sustained brand of the year in 2016
Driving brand loyalty for the premium growing up milk powder range and strengthening digital presence of the company
- Developing CRM and digital marketing strategy for the team
- Optimizing presence via website and social media using digital marketing tools such as SEO, SEM, Display advertising,
- Managing the DCD crisis for Fonterra - Winning and Effie's and Fonterra Global Innovations Award
Was assigned to work with the strategy team for the wider Asia Middle East region. This role involved being part of the team developing strategy for Marketing and communications, Brand strategy development and Brand architecture, Analysis of market research and developing marketing entry strategies for emerging markets. The role required liaising with local teams in the specified region
Responsible for large brands such as Anchor fullcream milk powder, launch of Anchor Pediapro and revolutionizing the growing up milk powder market