Senior PR Executive
Blue Apple Mediacom
Total years of experience :14 years, 9 Months
Accounts managed - Medeor 24x7 Hospital Dubai, The Coffee Club, Medeor 24x7 International Hospital Al Ain, LINET, Burjeel Hospital for Advanced Surgery, Human Relations Institute and Clinics and Bloom Aesthetics and Laser Clinic.
Outlined and executed strategic PR annual plans to ensure long term brand visibility in print and online media while communicating key messaging
Developed content for press releases with a turnaround time of 90 minutes
Organized interview and feature opportunities for senior management in Tier 1 English and Arabic traditional media organizations and alternative media such as blogs
Proficient in using Cision Point and Sendblaster to develop and maintain media databases/relationships
Coordinated on ground support and organisation of PR partnership events, press gatherings, press conferences and road shows
Manage digital influencer and blogger relationships
Conceptualization of influencer outreach activations for clients The Coffee Club, Medeor 24x7 Hospital Dubai and Eros Group
Blue Apple is a boutique advertising and brand communications agency built on a team of
specialists with regional and global experience.
My current responsibilities include:
Lead accounts for Burjeel Hospital for Advanced Surgery, Medeor 24x7 Hospital, The Coffee Club and Human Relations Institute and Clinics while assisting on Emirates Foundation.
Content Development
Development of strategic PR annual plans and execution to attain deliverables
Client Servicing - Follow ups, weekly meetings, conference calls and weekly WIP reports to ensure successful client-agency relationship
Excellent media relations and organisation of interviews and features in the media (Radio, TV, Print, Online)
Proficient in using Cision Point and Sendblaster to develop and maintain media databases/relationships
On ground support and organisation of PR partnership events, press gatherings, press conferences and road shows.
Organizing Press trips within the MENA region
Crisis Management
New Business Development
Al Wara Perfume Industry, manufacturers of low cost luxury perfumes under the brand name, Estevia Parfum.
Studying competitors’ products and services and looking for ways to improve existing marketing strategy in order to increase profitability.
Communicating in a unique social media ‘voice’ on Facebook, Instagram and Pinterest.
Managing and executing all social media marketing strategies and activities.
Developing content for press packs including press releases and presentations on the brand.
Liaising with the UAE’s top fashion bloggers and leading media organizations in order to ensure maximum coverage of the brand.
Organizing press conferences and promotional events.
Producing regular and ad hoc reports and documentation for clients as requested.
Suggest and propose new content directions to increase and further brand engagement on chosen channels.
Journalist at LankaWoman, a monthly magazine printed and published by Wijeya Group (publishers of Daily Mirror and Sunday Times) which records the highest annual turnover in Sri Lanka. LankaWoman has the highest circulation for such a magazine in the country.
As a Journalist, I:
Produced articles on health, social, financial and women’s issues.
Interviewed senior businesswomen, philanthropists, activists and academia.
Was responsible for several cover stories - in depth feature articles.
Covered press conferences, society events and the like.
Was up-to-date with trends and developments of key subjects like fashion and entertainment.
Contributed new story ideas.
Gulf News is the largest English-speaking daily newspaper in the Middle East. Tabloid is a popular daily supplement featuring articles on fashion and entertainment. It is the second most read publication, behind only Gulf News main broadsheet pages.
I successfully:
Met daily, weekly and monthly deadlines.
Conducted interviews and attended press conferences and other social events.
Liaised with relevant organizations for editorial campaigns such as a Diwali feature, winter fashions article and upcoming travel offers.
Networked and built a database of contacts.
Produced accurate and concise copy.
Contributed new story ideas - one such was the weekly "What's in my closet" feature for the men's fashion page.
During my time at tabloid!, I had the opportunity to report live during the Dubai World Cup (the world's richest horse race) and the Dubai International Film Festival. Further I also had the opportunity of interviewing some of the biggest names in entertainment such as Tiesto, David Guetta, Paris Hilton, The Script, Sir Bob Geldof, Nicki Minaj, Far East Movement, Chris Daughtry, Nickelback, celebrity stylist Brad Goreski and Indian film star Hema Malini.
Conducted interviews with several leading dramatists, authors and entrepreneurs. Also wrote articles of a wide plethora of interests targeted at young adults.
Was involved in the designing of promotional brochures and ad campaigns for the introduction of two new Hotel chains: the Prestige Collection and the Heritage Collection.
The firm contributes actively to research and dialogue in the areas of economics, sociology, politics, law and media. Was involved mainly in data collection and analysis for various political and social projects. Undertook administrative tasks, conducted research on different email marketing campaigns, maintained and updated databases. Clients included government institutions in Sri Lanka and international non-governmental organizations.
University of London | Lead College: London School of Economics and Political Science Subjects Included: International Political Theory, Foreign Policy Analysis, Democratic Politics and the State, International Political Economy, Jurisprudence and Legal Theory.
•Diploma in Social Sciences (with an overall Merit) - 2010 University of London | Lead College: London School of Economics and Political Science
Ontario Secondary School Diploma (with Honours) - 2008 Sunway University College, Malaysia. Awarded a Certificate of Achievement for having obtained the highest standing in the graduating class in Canadian and World Issues: A Geographic Analysis.
Edexcel GCE Ordinary Level - 2007 Obtained 5 A's (includes English and Math) and 4 B's.
