National Marketing Manager
Epos Sennhieser (Demant Group)
Total des années d'expérience :12 years, 4 Mois
On the Market side:
-Liaising with local sales on how best to support growth and retention through Channel/trade and customer lead generation campaigns in local markets.
-Building a strong relationship to our partners, and create individual marketing plans with our key partners, while ensuring all partners are informed, engaged and excited about product launches, brand and collaboration.
-Ensure Marketing material & campaigns are implemented and rolled out in the channel with the needed local adaption (promotion, product focus etc.) needed for success.
-Supporting the sales funnel with MDF funds to partners, and trade activities like: Focus days, trade sales floor events, incentives, trial programs, campaigns, promotions etc.
-Ensure ROI on channel initiatives are continuously improved and evaluated, and solid reporting attained from our partners on our activities.
-Be the brand ambassador in the channel, ensuring material developed by partners are according to brand guidelines. Act as a sparring partner to the channel, challenging to improve future marketing activations by benchmarking data points available.
-Execution of local agreed marketing budget for channel, trade and brand. (MDF allocation to partners).
Internal relationships and collaboration
-Reach local sales goals together with the APAC Marketing Director, head of channel sales and team manager, enterprise marketing. Develop local channel and partner strategy in collaboration with global and regional marketing.
-Provide input in development of global marketing campaigns, ensure local ideas, market trends are fed into global deliverables. Ensure scale in India by grouping initiatives (events, incentives, campaigns, promotions) together with APAC Marketing Director. Provide input for the Global/Regional marketing strategy.
-Provide input for the local sales and marketing strategies.
Share best practice with regional marketing manager and Channel Marketing Managers across countries.
Formulating business strategy to saturate the account with maximum share of business.
Devising & executing trade marketing strategies to achieve defined business objectives across product categories.
Owning responsibility for the development, execution, and performance of all programs designed to increase presence and ultimate take-away.
Developing annual trade promotion plans, including analysis of market conditions and resulting recommendations.
Managing trade marketing budgets, monitoring investments in trade marketing initiatives and activities.
Ensuring alignment of trade marketing plans and programs with field sales needs and marketing initiatives.
Working closely with key customers to gather category and shopper insights.
Creating, implementing, and evaluating category plans to meet profit objectives; tracking and managing category-wise Annual Operating Plans (AOP) and Advertising & Promotion (A&P) plans.
Providing direction, funding, and budgetary control to field sales managers in the implementation of promotional programs for retail customers; Interacting with field sales managers to develop customer specific plans based on strategic plan and budgeted funding. Responding daily distribution and volume opportunities as communicated by field sales, including issues resulting from competitor activity; working closely with key customers to gather category and shopper’s insights.
Promoting solutions business in the assigned region/ segment and ensuring growth of customer base/ market share.
Organizing DS, TL meet every month to make them understand every month's expectation, analyse performance index at WD & section level and identify training needs.
Managing a team of associates and monitoring their performance to ensure efficiency in sales & marketing operations and meeting of individual/ group targets.
Leading the purchase/ preparation of material, gifts & branding elements & so on; re-designing point of purchase visibility units to cater to shopper’s needs for various of segments of modern trade outlets.
Periodically visiting key markets to assess new launches.
Contributing in analysis of market intelligence reports; developing weekly/monthly/quarterly MIS to showcase the health of assigned brands.
Identifying:
o Geography/channels/ outlets for visibility implementation
o Appropriate visibility intervention (boards, pillars, counters & so on)
Negotiating terms of business with channel partners covering margins, range, product displays, rentals for space & fixtures and payment terms; ensuring the timely registration of upcoming SKUs and timely payments of due invoices from Modern Trade (MT) partners.
Implementing GEMBA Hawk Eye Project (Selection, Location & Condition) across the channels.
-Post-graduation: Master of Business Administration from Tirpude institute of Management Research & Development, Nagpur University in 2007-2009. -Area of specialization: Marketing. -Diploma in Supply and Logistic chain Management 2008-2009. -Graduation: Bachelor of Commerce from Nagpur University in 2006. -H.S.S.C: M.P Board in 2003. -S.S.C: M.P Board in 2001.