Sr. Group Marketing and Communications Manager
STS - Specialized Technical Services
مجموع سنوات الخبرة :11 years, 1 أشهر
Responsible for planning, development and implementation of all of the marketing strategies for
the STS Group, the STS Subsidiaries and the STS branches according to every market’s criteria.
Responsible for planning, development and implementation of all of the Organization’s
Marketing communications, and public relations for the STS Group, the STS subsidiaries and the
STS branches according to every market’s criteria.
Developing both external and internal communication strategies and maintain the
implementation and the success of the strategy implementation.
Oversees development and implementation of support materials and services for chapters in
the area of marketing, communications and public relations.
Develop plans for strategic sponsorships and partnerships, agreements and the materialization
with a clear ROI
Direct the efforts of the marketing, communications and public relations staff and -
Coordinates
at the strategic and tactical levels with the other functions of the Organization.
Design Marketing Campaigns with the different Channels (Ad, Digital, Print)
Develop and deliver Market Studies that provide insights and readings for the current and
potential markets
Develop, enhance and maintain the overall brand Identity, in addition to the sub brands
Develop ideas and guarantee the success of the strategic events.
- Position the STS Group as the expert in providing all rounded advanced Technology Solutions.
- Define STS' Marketing strategy for new and existing products focused at end users and channel partners level.
- Develop the strategic messaging structure and its strategic segments and channels.
- Manage the central development and the country implementation of the STS Marketing strategy including demand generation campaigns.
- Own and lead the relationship with the international vendors and partners to ensure the alignment of the STS Group strategy to the company programs and the corporate brand strategy and guidelines.
- Work closely with the sales organization enabling them to meet the commercial objectives by providing the appropriate support (tools and presentation), lead generation campaigns.
- Oversee the execution of the key industry events, digital marketing tactics, social media presence, major press releases and corporate level engagement.
- Develop specific digital marketing strategy (website, social media platforms, content) to master our digital customer experience (UX/UI), and establish lead generation channels.
- Manage (calendar, budget and resource allocation), track, report and prioritize STS' Marketing Plans to ensure funds are efficiency allocated to high ROI activities and optimizing P&L.
- Identify trends and insights and explore new marketing channels, press partnerships and sponsorships.
- Measure and report KPI and ROI of STS Marketing Plans and assess effectiveness against goals.
Initial Priorities
- Exports:
Establish “Market Representation’ in targeted markets, with ICT sector knowhow and Business
Development Experience
Establish linkages with Jordanian expats
Work on establishing an Exports Development Fund; for companies organizational & readiness
development
Structure focused visit(s) to KSA to partner and promote our local industry to SAGIA, as the key
entry enabler to KSA RFPs and projects
Partner and cooperate with the National software testing and accreditation center
- Investments:
Establish investment readiness development program for companies capacity building, and
Support Investors capacity building and funding attraction programs
Build a DB of ICT companies and their offerings to be a reference for investors, and an investors
DB with their info for matchmaking and channeling services
Facilitate linkage process among ICT related investors and funds, and enable regional and
international investors linkage with local companies and investors
Create a periodic regional investment platform to link ICT companies and investors regionally;
Invest in ICT
The TAG-SB MBA program consists of 42 credit hours, 30 of which are core courses and 12 of which are elective ones. With the core courses, candidates are provided with business and managerial skills, while the other 12 credit hours can be selected and advised by academic advisors upon a chosen concentration area. Our MBA program requires no thesis; instead, a comprehensive exam is taken at the end of the program and is given a pass or fail grade.
The Applied Science Private University (University of All Arabs) belongs to The Arab International for Education and Investment (AIEI). It is located at the region of Shafa Badran, within the boundry of Greater Amman Muinicipality, on a land of (356) dunam area. Education at the university commenced on 19 / 10 / 1991, after obtaining the lisence on 10 / 7 / 1989. The number of students who were registeredat that time reached (355) students. The number of faculties was only three, namely: the Faculty of Art, the Faculty of Science and the Faculty of Economics, with only (14) majors included. After a quarter of a century from its launching,the university is proud to encompass eight faculties, namely: the Art & Humanities, Law, Economics & Administrative Sciences, Engineering, Pharmacy, Art & Design , Nursing, andInformation Technology. The university also includes the Deanship of Graduate Studies & Research, and the Deanship of Student Affairs. The number of majors studied at these faculties at the undergraduate level mounts to 27. As for the Master’s programmes, it include: Accounting, Marketing, International Relations & Diplomatic Studies, Pharmaceutical Studies, Computer Science, Nursing,Finance and Risk Management. The university hosts within its campus around (7000) male and female students, from about (53) local, Arab, Muslim, and Foreign countries. The university also provides for its students and the community training courses, which link theory to practice, arranged by the Center of Studies, Consultationand Community Service in cooperation with prestigious international training centers. The academic power of the university is brought by embracing a constellation of competent faculty members; who had graduated from local, Arab, and foreign univarsities, of high and distinct scientific reputation. For this academic year 2016/2017, the faculty members reached (268) members, out of whom (197) are PhD holders. The built up areas of the University shared by nine academic buildings: the Presidency and Registration building, the University Public Library building that contains a balance, of scientific and literary books, that exceeds 128 thousand books; a high percentage of which are scientific books in English and of latest editions. In addition, there are the Deanship of Student Affairs (Activity Complex) building, an Animal House, a warehouse for Hazardous Materials, a Conference Hall that can accommodate (700) persons, an Olympic Football Stadium that can accommodate (15) thousand persons - where nationwide football matches and major celebrations are held - and a roofed Sports hall (Al-Hussein Sports Complex) that accommodates (7) thousand persons - on mobile stadium seats - and, besides, there are vending points, spread around the University faculties and facilities. There are, as well, playgrounds and open areas to play tennis, football, volleyball, and basketball, beside the existing activities at the Activity Complex, such as bowling, billiards, martial arts, body building, steam bathing and sauna. The University had paid tribute to this expansion by providing science laboratories, workshops and drawing galleries, that mount up to more than (161) units, in addition to a herb museum, at the Faculty of Pharmacy. Other facilities on campus are: a mosque, an Arab Bank branch, a post office and a bookshop, where stationary and books are sold. The University is linked, with the various areas of the Capital and a number of major cities, in the Kingdom, by a transportation network; as it owns a fleet of about (70) buses, which are to serve the students in return of nominal fare per term. Since its beginning and up to now, (22) regiments graduated from the University, i.e. more than 31939 male and female students from various faculties and disciplines. The Applied Science Private University was the first university, in the region, that acquires the International Organization for Standardization ISO 9001: 2008