Marketing Manager
JUST REWORK
مجموع سنوات الخبرة :4 years, 6 أشهر
1. Digital Marketing Strategy Architect:
• Lead all digital marketing activities for the agency, including strategy development, execution, and optimization across various digital channels.
• Successfully increased overall conversion rates by 20% through the implementation of data-driven targeting strategies and personalized messaging across digital channels 2. Data-driven Performance Analyst:
• Responsible for generating comprehensive digital reports, analyzing performance metrics, and communicating insights effectively to both management and clients, ensuring alignment with objectives and KPIs.
• Recognized for driving a 40% improvement in website traffic and a 25% increase in lead generation by identifying and optimizing high-performing keywords and content based on data analysis and users preferences 3. Digital Training & Business Development Specialist:
• Conducted extensive digital training sessions for account managers, equipping them with essential digital marketing knowledge and fostering improved client communication and understanding, in addition to updating them with trends.
• Facilitated a 50% increase in client retention rates by delivering tailored digital training sessions that improved account managers ability to understand and meet client needs effectively 4.Strategic Cost Optimization:
• Developed and implemented a strategic plan to reduce marketing spending by over 20% while simultaneously increasing traffic, engagement, and lead generation through a focus on organic growth strategies.
• Worked closely with cross-functional teams, including analytics, creative, and account management, to ensure seamless integration and alignment of paid media efforts with broader marketing initiatives 5. Paid Advertising Campaign:
• Managed paid advertising campaigns with a total monthly ad spend exceeding $200, 000 across multiple digital channels for all client accounts.
• Implemented advanced targeting strategies to reach specific audiences and maximize campaign performance, resulting in increased click-through rates, conversions and leads
• Delivered a 25% increase in return on ad spend (ROAS) by implementing highly targeted paid advertising campaigns and optimizing ad creative to resonate with specific audience segments, resulting in a higher conversion rate and lower cost per acquisition
• Contributed to launching a blockchain gaming service leveraging several technologies including Meta-verse, non fungible tokens and cryptography, working closely with a diverse team of developers, UX/ UI designers and artists.
• Cultivated a community of 35, 000 active members through branding, content creation, social media, growth hacking, interactive community management and networking.
• Contributed to generating approximately 260, 000$ in sales by strategizing and executing a marketing plan that demonstrated an effective sales funnel.
• Managed a team of 3 designers to build the brand identity and create engaging social media content.
• Crafted a comprehensive marketing strategy that recommends a strategic shift from B2C to B2B through the establishment of a robust distribution network, forecasting a 110% growth in sales of black caviar.
• Boosted the landing pages CTR by 33% as a result of restructuring online presence through branding, and marketing campaigns, including SEO, Google ads and direct online selling.
• Identified 15 potential leads and acquired 3 new clients, one of which accounts for approximately 5% of the firms annual sales, by analyzing the market and increasing the close rate as a result of tailoring to customers needs.
• Provided over 400 guests with an exceptional experience at the Dubai Airshow by leading and training a team of 9 and delivering a refined service.