Zaid Arshad

- Built and customized 15+ Shopify sections using Liquid + Schema JSON — dynamic content, A/B-ready layouts, full Theme
Customizer control
- Architected metafield-driven product pages, collection templates, and blog content — eliminated hardcoded content across
the entire store
- Managed brand identity across all digital channels — ensured consistent tone, visual language, and messaging aligned with
brand guidelines
- Led theme performance improvements: CSS/JS optimization, lazy loading, LCP/CLS fixes — measurable Core Web Vitals
improvement
- Managed Razorpay payment gateway integration — handled technical escalations, custom checkout flows, and third-party
app coordination
- Executed comprehensive Off-Page SEO strategy: backlink acquisition, guest posting, social bookmarking, directory
submissions
- Monitored keyword rankings and backlink health using Google Search Console, Ahrefs, and SEMrush

- Led and managed a cross-functional team (content, marketing, operations) — task allocation, performance tracking, and
founder-level reporting
- Owned brand positioning and online identity — managed brand voice, creative direction, and campaign messaging across all
channels
- Managed end-to-end Shopify store operations: product catalog, collections, pricing strategy, and inventory optimization
- Planned and executed Google Ads and Meta Ads paid campaigns — managed budgets, optimized ROAS, and improved
conversion rates
- Integrated and automated Zoho Books, Zoho Inventory, and Zoho CRM with Shopify — streamlined invoices, vendor
management, and sales pipeline
- Implemented advanced on-page and technical SEO strategies — improved organic visibility and reduced bounce rate
- Managed Instagram and YouTube social media accounts; executed email marketing campaigns for brand growth
- Prepared detailed KPI dashboards and performance reports using Shopify Analytics and Zoho CRM data

- Customized Shopify themes using Liquid, HTML, CSS, and JavaScript — landing pages, banners, and UI enhancements
- Created and maintained product listings, collections, pricing structures, and promotional campaigns
- Performed speed optimization, bug fixes, and UI improvements — monitored Lighthouse scores and resolved performance
issues
- Supported marketing activities and coordinated with cross-functional teams for content and campaign execution

- Managed complete school administration operations on behalf of V3M Technologies — serving as the primary on-site
administrative point of contact
- Handled full admissions process: student enrollment, document verification, form processing, and new student onboarding
- Prepared and processed monthly salary statements for teaching and non-teaching staff — coordinated with accounts for
timely disbursement
- Managed fee collection records, defaulter follow-ups, receipt generation, and term-wise fee reconciliation
- Planned and coordinated school events, annual functions, parent-teacher meetings, and inter-school activities
- Maintained student records, attendance registers, report cards, and all academic documentation
- Managed CBSE Portal and EduERP Portal — student data entry, compliance reporting, and board-related submissions
- Handled day-to-day office operations: correspondence, filing, scheduling, and parent communication

- Managed ERP systems for data entry, reporting, and process management — strong SQL and Excel-based data analysis
- Provided IT and hardware/networking support for internal systems and users — troubleshooting, maintenance, and system
coordination
- Handled web portal management, MS Office operations, and operational reporting for management teams
- Built solid technical foundation now applied directly to Shopify store management and e-commerce operations