Zaid Shirgaonkar

• Grew LinkedIn presence 3× organically — from 15K to 45.2K followers — by managing end-to-end content
operations across LinkedIn, Twitter, and YouTube, publishing ~50 posts/month and generating 477K+
impressions, 12, 170 reactions, and 2, 470 reposts in the last 12 months alone.
• Built an internal social advocacy dashboard using Claude AI as a strategic replacement for an existing paid
third-party tool — independently designed, presented to and approved by leadership for full team rollout,
delivering an estimated $4, 000/year in cost savings while maintaining all core advocacy functionality.
• Design and build responsive marketing emails in Salesforce Pardot (Account Engagement) using custom
HTML/CSS — handling layout, branding, and template development for campaigns and lead nurture
communications.
• Covered 15-20 industry events per year including flagship conferences for Microsoft Fabric, AWS re:Invent,
and Oracle — handling real-time social updates, live posting, and post-event recap content, demonstrating
full flexibility working India-hours for a US-based team.
• Produced 10-15 marketing videos for the company website and social media (product demos, event recaps,
AI solution showcases), all currently live on datavail.com — scripted, directed, and edited end-to-end.
• Executed off-page SEO strategy using SEMrush — disavowed 299 toxic backlinks and secured authority
links from DA 100 domains including Amazon.com, Microsoft.com, Wikipedia.org, and Yahoo.com,
contributing to consistent organic ranking improvements.
• Leveraged AI tools daily (Claude, ChatGPT, Gemini) for content ideation, ad copy generation, image
creation, and presentation building — significantly reducing production time across the marketing team.
• Designed and delivered weekly SEO reports and social performance dashboards covering organic sessions,
keyword rankings, top-viewed pages, and backlink health — providing leadership with real-time visibility into
marketing ROI.
• Ensured full brand consistency across all channels by collaborating with designers, sales, and SEO teams,
and maintained brand voice and guidelines across 600+ posts published over 4 years.
• Currently leading AEO and GEO initiatives, expanding brand presence on Reddit, Quora, and AI-indexed
platforms to capture answer-engine and generative search visibility.

• Generated 578 property leads via Meta Ads campaigns across Mumbai residential and commercial
properties, achieving an average CPL of ₹183 — with best-performing campaigns hitting ₹33 CPL.
• Managed total ad spend of ₹55, 740+ on lead generation campaigns, reaching 1.1 M+ unique users and
delivering 1.9M+ total impressions across 20+ campaigns on Meta Ads Manager.
• Directly contributed to 6 property sales and 20-25 rental/lease transactions through marketing-attributed
leads, spanning residential apartments and commercial spaces.
• Manage end-to-end social media presence — creating talking-head videos, B-roll footage, carousels, and
image content — and currently building the company website with integrated SEO strategy.

• Managed content operations across 6 YouTube channels with a combined subscriber base of 6M+,
including Unacademy NEET, Unacademy (main), World Affairs, and Bankers Way — overseeing
scheduling, live session management, moderation, and SEO.
• Built a custom Google Sheets dashboard that tracked performance metrics for a team of 20 across all
channels — enabling real-time visibility into views, engagement targets, and individual output, improving
team accountability and planning.
• Implemented YouTube SEO strategies — optimising titles, descriptions, tags, and thumbnails — to improve
discoverability for exam-focused content across NEET, JEE, and banking categories.
• Delivered process training and mentoring to new joiners and underperforming team members, accelerating
onboarding and helping the team consistently meet content delivery targets.

• Managed 2-3 client accounts simultaneously across diverse sectors — insurance, jewellery, IT, and e
commerce — delivering SEO, social media, email marketing, and Google Analytics reporting on a weekly
basis.
• Promoted to Business Analyst within the same tenure for strong communication and analytical skills —
created market research decks and client pitches using SEMrush data, contributing to 3-5 new client
conversions.
• Executed comprehensive on-page and off-page SEO strategies to improve organic rankings, reduce toxicity
in backlink profiles, and increase website traffic — using SEMrush as the primary tool throughout.

• Promoted to Quality Control (QC) role within 6 months of joining — overseeing data accuracy and
consistency standards for high-precision maps used in autonomous driving systems built on LIDAR data.
• Mentored new team members and delivered part-time process training, reducing onboarding time and
improving data quality standards across the team.
• Collaborated with management on process improvement initiatives, presenting solutions to stakeholders that
enhanced efficiency in spatial data design and quality assurance workflows.