Event & Marketing Project Management Consultant
Freelance
مجموع سنوات الخبرة :21 years, 4 أشهر
Full Event Project Management
On-site Setup Management
Back-Of-House Management (Team Management, Logistics, Event Planning, Event Budgeting, Event Concept Proposal)
Sourcing Suppliers & Entertainment
Sponsorship Management
+ Designing and developing ADMS sponsorship strategies and packages that deliver financial support for the event
+ Identifying and pitching potential local, regional and international sponsors
+ Working with event sponsors during events to ensure high levels of satisfaction
+ Working with the legal team on securing the contracts delivery
Create and manage consumer engagement plans and models with constant updates and improvements
Manage all sales, entertainment, special events, and promotions of the center
Manage and control budget plans and expenditures while ensuring accounting standards are adhered to
Measure and evaluate metrics and analytics of each event to ensure maximum ROI while identifying possible opportunities
Create and maintain weekly communication plans across the center and its retailers
Developing annual marketing, communication plans and competitive analysis for all SBUs, CSR, outreach and education initiatives.
Managing the implementation of all consumer-driven marketing activities in line with the marketing strategies.
Managing Bee’ah’s CSR loyalty program sponsorship and social media presence.
Managing the day-to-day marketing, CSR, Awareness, Events and Creative team operations and oversee the implementation of plans by team and on-board agencies and suppliers.
Managing and organizing commercial, CSR and awareness events to promote Bee’ah both locally and regionally.
Assisting the education (BSOE) team in their marketing campaign and event.
Conduct up to date market research to feed into overall strategy, and other duties.
Work closely with Bee’ah Corporate, Commercial, Operations, SBUs, Education and the Awareness teams within Bee’ah on all their marketing requirements.
Key Roles:
o Developing yearly brand growth and marketing plans.
o Managing the implementation of all consumer-driven marketing activities for assigned brands within the market in line with marketing and brand strategies for these brands.
o Working with brand and PR agencies to ensure outstanding implementation of marketing plans, thereby maximizing effectiveness of marketing expenditure.
o Continuously identifying and quantifying new growth opportunities for brands handled
o Control and monitor budgets (A&P budget holder). Continuously analyze A&P investment effectiveness by presenting Cost vs. Benefit reports
Brands Managed: Johnnie Walker, Smirnoff, Roberto Cavalli Vodka, Corona, J&B, Captain Morgan, Carlsberg, Baileys, Tanqueray and Others
Selected Projects (Social Events, Private Events, Corporate Events, Product Launch)
GE Healthcare Launch VIP Dinner - (Event Manager) Dead Sea 2010
Corona Fiesta Beach Festival - (Event Organizer) Aqaba 2009
Greater Amman Municipality - (Event Execution Supervisor) Amman Marathon 2009
Greater Amman Municipality - (Events Consultant)Amman Summer Festival 2008
Weddings and Private Functions (Event Manager) Jordan 2007 - 2008
Nokia Prism 7900 Fashion & Style Launch - (Brand Positioning Consultant) Amman 2006
• Selected Projects
o WEILL Opening Ceremony
o Saraya Booth - Property Link
o Saraya Booth - Retail City (Dubai)
o Saraya Booth - Oman Travel Market
o Saraya Aqaba - Aqaba Youth Club Foundation Stone Ceremony
o Saraya Aqaba - VIP Dinner
o GMC - Acadia 2007 Launch
• Post Graduate Training Program 2005-Beirut
• Major Accounts handled
o American Express
o Fanta/Sprite
o Inimex / Kimberly Clark
o Nestle
Courses Include: - Best practices in event management - Event Coordination - Event Marketing - Event Sponsorship - Risk Management - Meeting and Conferences - Corporate Event Management and Marketing
360 Degrees Brand Stewardship
GPA 2.43 Intership at Markazia Monroe Suites Beirut (Front Desk and Housekeeping)
Elementary School, High School and Tawjihi Certificate 1999