Zaidi Shajer

• Increased Instagram engagement by 28% within 3 months through optimized posting, short-form video content,
and audience targeting.
• Generated a consistent flow of qualified leads using Meta Ads with a reduced cost-per-lead (CPL) through focused
interest-based targeting.
• Improved campaign CTR by 22% by refining creatives, ad copy, and placements.
• Managed Google Ads Search and Display campaigns achieving a 15-20% improvement in CPC efficiency.
• Produced reels, shorts, and promotional content that increased average reach per post.
• Delivered weekly performance dashboards for management covering KPIs, engagement, and competitor insights.

• Improved Google Search campaign CTR by 30% through keyword optimization and high-intent ad copy.
• Reduced CPC by 18% across multiple accounts with bid strategy optimization and negative keyword expansion.
• Increased client lead volume by 25-35% through segmented targeting and optimized landing page alignment.
• Managed remarketing campaigns that boosted return visitor conversions.
• Delivered analytics reports summarizing performance trends, opportunities, and optimization recommendations.