Brand Communications Marketing Manager
Bupa Arabia
مجموع سنوات الخبرة :22 years, 3 أشهر
Setting the Brand & Communications direction from the overall Business strategy. Translate marketing strategies, sales analysis, corporate vision, and yearly objectives into executable plans.
• Brand message and value proposition development: including research and analysis of internal stakeholders, competitors, current clients, and prospects.
• Maintains constant communications with relationship and sales team to develop effective marketing programmes at the field and hospital networks.
• Develops communications for upper management pertaining to marketing updates, budget recaps and program evaluations. Develops presentations for internal and external meetings.
• Spearhead Public Relations team in developing strategic public relations initiatives.
• Brand Activation and public outreach campaigns. This includes sponsoring events and exhibitions.
• Program development and rollout of the Internal Brand Direction, to start radiating the Bupa brand values across all human channels and departments. Develop special compliment for the Customer services.
• Translate and align the Brand vision, with the web marketing plans of the enterprise, in conjunction with Bupa International.
• Works with the Retail Marketing team in directing the development of all national and local consumer promotion programming at retail.
• Works with the Corporate Product Managers, for new product launches and alignment with yearly marketing calendars.
• Conducts and oversees market research to determine consumer trends, product sales potential.
• Works with agencies in the creative development process and execution of all national, and local campaigns, including television, radio, print, outdoor, trade and alternative media.
• Lead media team in developing and evaluating all media plans, both on national and regional/local levels. Negotiating blanket agreements and selecting media assortments.
• Holds budgetry review meeting with internal audit and compliance departments
My role is to be the liase between the business planning and on ground executions.
• Strategy and Creation of the Marketing Plan.
• Marketing Department and Projects Marketing Budget formulation for 2008 and 2009.
• Implemented a central binding system for Project Marketing Managers for weekly reporting.
• Restructured the department and created a “Marketing Department Manual”.
• Implemented a central document control system to avoid any management pitfalls.
• Operations Management between the Marketing and all other departments (Sales, Finance, HR, IT, Property Management, Engineering, Quality Assurance etc).
• Communicating the department management decisions to all internal and external stakeholders.
• Hold regular status meetings with Project Marketing Managers. Drive the Project Marketing Managers to generate their yearly activity calendars.
• Management evaluations for all Marketing staff, and career growth planning.
I am the contact point with all departments, internal and external shareholders. Scout and drive the whole department and to support the Head of Marketing.
•Business strategy formulation & implementation in line with the brand and trade dynamics.
•Scout & drive the Brand Activation Manager in line with the Advertising Strategy
•Speer head the consumer research, U & A analysis and trade marketing research
•Plan & achieve the business plans & targets
•Build the organisation/team
•Strategy formulation with the Client and converting the plans into an executable path.
•Media tracking including print, TV commercials, radio spots, focus group tapes and trend analyses.
•Coordinating research houses
•Working with the client to develop product positioning, pricing, selling and communications.
•Maintain motivational leadership for a team of three for prompt account servicing
•Coordinating activities between production, sales, advertising and promotion.
•Research and development, marketing research and package development.
•Creating Marketing briefs and coordinating between the agency and media buying houses
•Planning for all ATL and BTL mediums
Its a Masters in Marketing with a my majors in the subject of strategic marketing.