Content Writer – Content Direction
ASIM JOFA
مجموع سنوات الخبرة :7 years, 6 أشهر
• Developed over 30 unique fashion collection concepts leading to a 15% increase in brand engagement.
• Authored 1000+ product descriptions and 55+ fashion write-ups each quarter contributing to a 20% uplift in online sales.
• Crafted 200+ pieces of promotional content including advertisements and newsletters resulting in a 25%
growth in subscriber base.
• Maintained brand voice across 10+ communication channels enhancing brand recognition by 30% among the
target audience.
• Conducted weekly trend analyses integrating findings into content that spiked consumer interest by 40%.
• Monitored industry news and consumer insights leading to a content strategy that aligned with current trends and consumer behavior increasing social media trafic by 35%.
• Partnered with design and marketing teams on 12 major campaigns per year producing content that
improved SEO rankings by 20%.
- Developed PR and Social Media Strategies creating content, executing influencer campaigns and working on enhancement of brand recognition.
- Collaborating with graphic designers, photographers and third parties to ensure deliverables meet the requirements.
Major Clients: Shehrnaz.com and Ensemble Pakistan
• Launched 2 major marketing campaigns for Printkari’22 and Lawnkari’22 combining conventional, digital and influencer marketing resulting in a 10% increase in audience reach and engagement.
• Rolled out 1 strategic public relations campaign and enhanced social media presence achieving a 5% growth in social media followers from universities targeting 18-28-year-old girls.
• Performed 3 mall activations at Dolmen Mall Karachi and 1 Corporate Social Responsibility (CSR) program for women, ensuring brand value alignment and contributing to a 5% uplift in local brand recognition.
• Oversaw Above The Line (ATL), Below The Line (BTL), and Out Of Home (OOH) operations, improving agency and vendor relationships, which led to a 10% cost-saving on marketing materials.
• Used Integrated Marketing Communications (IMCs) for content ideation for collection launches.
• Developed and implemented digital marketing and PR strategies for clients, ensuring alignment with their business objectives.
• Handled client relationships as the primary point of contact, ensuring 100% client satisfaction and a 30% increase in repeat business.
• Monitored and analyzed campaign performances, providing data-driven insights that led to a 15% average improvement in campaign effectiveness and a 20% increase in ROI.
• Planned and carried out 3 successful events and brand activations, collaborating with 10+ vendors and partners, achieving a 100% event success rate and a 10% increase in brand reach.
• Created and supervised budgets for 2 music video projects, maintaining 95% budget compliance and delivering 10% cost savings through efficient resource allocation.
• Successfully executed multiple PR activations, including #KIAGetFitPakistan 2019, L'Oreal Professional #HFTPakistan, and #KarachiEat20.
• Supervised 80+ product, fashion, celebrity, and commercial shoots improving relationships with key industry professionals, resulting in an increase in collaborations and media coverage.
• Directed day-to-day operations of Edition.pk, Hip in Pakistan, Eats Official and The Brown Identity ensuring 100% content quality and 20% growth in website traffic and engagement metrics.
Major Clients: L’Oreal Pakistan, KIA Pakistan, ARY, Express Entertainment, Tony & Guy, Essensuals PK, Shamaeel Ansari, Shehrnaz, Ensemble Pakistan, Zaheer Abbas, Atiqa Odho Cosmetics.
Major Talents: Farah Essa, Urshia Hussain, Ali Hamza, Ali Ansari, Mashal Khan, Ahsan Khan.
• Developed and implemented strategies to increase sales and profitability, including comprehensive e-commerce sales and marketing plans, resulting in a 20% increase in online sales.
• Successfully organized Deepak Perwani's First Solo Show in collaboration with Fashion Pakistan 2018, attended by over 500 guests, generating significant media coverage.
• Monitored and managed website and social media accounts, handling online business transactions efficiently, which contributed to a 25% increase in overall sales.
• Created, scheduled, and published over 1, 000 pieces of compelling content, including posts, stories, videos, and live sessions, leading to a 10% growth in followers.
- Drove sales with excellent customer service, achieving a 25% increase in sales.
- Participated in promotional events and product launches, enhancing brand awareness.
- Ensured retail locations were well-stocked and presentable with prominently displayed Oppo products.
• Typed and prepared exam papers, announcements, notes, and other school forms for distribution to students and faculty.
• Maintained the IT room by performing regular maintenance and repairs on computers, projectors, and LAN systems.
• Installed, configured, maintained, and troubleshooted hardware, software, and networking systems to ensure that all technology resources were available and functioning properly.
• Managed user accounts and access permissions for school-wide software and systems, ensuring security and privacy.
• Provided technical support to faculty and staff, including troubleshooting and problem-solving.
• Trained and supported staff and students in the use of technology resources and software, promoting technology literacy.
• Ensured that all technology equipment and software were up-to-date and met school needs, and recommended upgrades or replacements as necessary.
