Business Development and Marketing Manager
SAWA Group
Total years of experience :17 years, 9 Months
Business development and opening a new business with new companies
seeking to introduce their products in Iraq.
* Regular business coordination with pharmaceutical companies to improve the
business in Iraq and meet market need.
* Organizing the marketing plan & update it with the current need & situation of
the market in Iraq.
* Preparing market survey related to the field of pharmaceutical in Iraq to
implement a plan to increase SAWA products sales.
* Suggested promotional plan for each product that meets physicians & market
needs.
* Holding meetings with our representatives in Iraq to discuss the marketing
strategies and plans to meet the market changes and needs.
Helped in preparing the marketing presentations for Cipralex.
* Verified & analyzed the Clinical Studies about Cipralex, Cipram.
* Followed up the tender specification & added Escitalopram specifications in
all public institutions’ drug lists.
* Performed extensive market analysis in cooperation with the sales team
members.
* Prepared & updated the WPP for Antidepressants in Jordanian Market.
* Organized a Promotion Campaign for Cipralex in Public institutes (creating a
local purchase prior to its inclusion in the drug list).
* Conducted field presentations.
Developed & executed ongoing training & skill development programs
targeting the following areas: identifying & developing opportunities; delivering
the value proposition; & raising situational awareness skills for target
accounts & products competitors.
* Assisted sales & strategizing, penetrating & developing opportunities in
strategic accounts & target competitors in the field of psychiatry.
* Organizing meetings with team & marketing director to identify/define
marketing programs, activities including campaigns events & PR Activities.
* Provided support & in-house training for current & new recruitments.
–