Senior Marketing Specialist
Fortes Holdings
Total des années d'expérience :11 years, 0 Mois
Accountable for all marketing related activities for Sunmarke School, Regent International School and Jumeirah Int’l Nurseries (4 branches across Dubai).
Create an annual marketing and media plan within set budgets with an optimized channel strategy
Formulate a marketing strategy to provide a superior value proposition compared to competition, reach the right audience and maximize profits for the company
Campaign Ideation and design thinking to create powerful messaging and imagery.
Implement an efficient lead generation program with well-crafted campaigns and promotions across relevant channels to increase ROI
Collaborate with key stake holders and the design team to create impactful marketing collateral, in sync with the brand guidelines within set deadlines
Monitor, review and analyze efficacy of online/offline campaigns through monthly marketing leads/source reports
Plan and execute in-reach & out-reach events, outdoor/print/radio campaigns and loyalty programs
Plan and execute Facebook/Instagram/Google/SEO/Display/In-app/Email/SMS campaigns
Maintain a good business relationship with media agencies, bloggers, influencers, publishing houses, events and production companies
Identify and disseminate news worthy stories that strengthen brand image by deploying an effective Public Relations strategy
Content/copywriting for all internal/external communications to maintain a consistent brand tonality on all online/offline mediums
Optimize earned, owned and paid media channels to increase lead generation
Design and execute projects for internal/external branding, signage and merchandise for all business units
In-depth market studies to evaluate the industry, improve brand positioning and explore new business opportunities
Accounts handled - Arabian Automobiles, GEMS Education, Innoventures Education to name a few.
End-to-end execution of print/digital marketing and advertising campaigns.
Maintaining a thorough understanding of all clients in your portfolio, including business objectives, spending patterns, media selection and market challenges.
Understand client brief and prepare a proposal to impact and measure key performance indicators in sync with the business objectives.
Grow advertising revenues in the UAE by selling print/digital advertising campaigns to clients and media agencies.
Analyze campaign data to gather insights and develop effective strategies for future campaigns.
A deep understanding of print, sponsorship, events and digital markets.
Create, manage and sustain relationships with key clients and agencies.
Taking a solutions-based approach and seeking out ways to grow opportunities.
Being a ‘brand ambassador’ and having a track record of building strong client relationships
Evaluate business goals and customer demographics for clients to provide relevant and useful marketing data and insights.
Responsible for managing new business and existing business processes and partnerships to increase sales and industry reach for the Sales and Marketing Solutions (SNMS) division at D&B.
Execute, monitor and analyze post campaign reports (PPC, SEO, email and mobile marketing)
Effectively employ sales skills to achieve targeted sales figures.
Increase the level of sales and business mix from individual clients.
Generate revenue through cross selling and up selling opportunities on existing accounts
Strong market presence for IT, retail and healthcare sectors within UAE.
Identify and develop sources of potential clients through networking activities.
MBA-level strategic marketing training to make strong business decisions and set strategic direction for the company, unit, department, or product line. Completed courses: Essentials of marketing strategy Applied marketing strategy and decision making tools Marketing research and analysis Creating and communicating the value of your brand Introducing new products: successes and failures Distribution strategy and international marketing
Squared Online is an award-winning Digital Marketing, Leadership Qualification developed with Google and endorsed by the IPA and iab - Internet Advertising Bureau, UK for ambitious marketing managers. Multidisciplinary, collaborative and team based learning, the course offers a high level of understanding across all areas of digital and is grounded in real industry needs. Skills Developed :- Formulate effective marketing strategies across the consumer journey Multi-channel marketing - search, display, pay per click, content & programmatic buying Social media, mobile and video marketing Analytics and data insights to evaluate and evolve a brand's digital presence Capitalize on latest trends and market conditions to stay relevant and disruptive
Bachelor of Engineering Mechanical Maharashtra Institute of Technology, Pune
• Higher secondary education (Distinction) from Fergusson College, Pune, India
• Schooling from St. Mary's School, Pune, India