Communications Manager
Coca-Cola Icecek
Total years of experience :16 years, 6 Months
• Internal communications for over 3000 employees spread across 13 territories/ 6 manufacturing plants nationwide through digital and conventional platforms (e-newsletters, Digital boards, Workplace, Town hall meetings, Corporate videos etc)
• Group internal communications (10 countries)
• Corporate communications through media and external stakeholder engagement (Press releases, Interviews, Research articles, Trade letters, Holding statements, Corporate presentations/videos, Executive speeches, etc)
• Maintain and build relationship with key media personal and journalist to drive positive media coverage
• Engage leading academia to develop Corporate Socio and Economic Impact study reports
• Lead market activities in PR and business advocacy
• Responsible for reputational risks & crisis communication
• Media monitoring/circulation
• Manage digital communications through social media strategy and implementation
• Build and expand Government relation by regular interaction with relevant Government institutes
• Lead sustainable CSR initiatives. Focus area- Water, Plastic/recycling, Environment and youth development
• Engage NGO’s/CSR partners to develop CSR programs in line with Coca-Colas vision
• Engage employees to participate/volunteer in CSR programs/activities
Lead the Corporate Communications function for Bayer Pakistan (All business divisions- Crop Science, Pharmaceuticals & Consumer Health).
Key Responsibilities:
• Lead all corporate communications engagements with media, NGO’s, business interest group, academia and advertising agencies- ensuring communication is aligned with company position
• Manage and guide all corporate branding and image building activities, including corporate events, advertising, corporate publications, broadcast, films, photo shoot, outdoor advertising projects, newsletter etc.
• Develop and maintain relationships with media contacts and wherever necessary, drive positive media coverage through proactive media relations activities such as press releases, media events, contributed articles, speeches, presentation, crisis communications etc.
• Execute Bayer’s global internal campaigns
• Ensure effective internal communications on business relevant topics, strategy and management decisions by developing and utilizing the right tools and communication formats, e.g. print and online media, corporate employee events, management meetings, etc.
• Ensure crisis preparedness for all businesses and steer as well as direct issues and crisis communication management (including change communications) in close cooperation with corporate and business other divisions
• Organize periodic corporate employee events, such as town hall meetings, family day, employee engagement events etc.
• Prepare and execute annual CSR strategy, maintain working relationship with CSR partners and ensure CSR activities are in line with CSR strategy. Furthermore, Engage employees in CSR activities and engage new CSR Partners with footprints across Pakistan, especially in remote areas of the country
Achievements
National CSR Award 2015 & 2016
Manage Corporate Communication (Internal & External) which includes execution of PR and advertisement campaigns, publication of annual & sustainability reports, Launch new corporate identity, development of new corporate website with regular content updates, production of quarterly newsletter, liaison and build relationship with journalist, formulate responses to letters received from government institution such as NTC (National Tariff Commission) and BOI (Board of Investment), Event Management, Monitor and circulate relative media coverage, Respond to queries sent on corporate email, develop corporate give-aways and perform ad-hoc duties for visiting delegation from company HQ in South Korea. Other responsibilities include preparation of annual CSR budget along with identification and execution of CSR activities.
Key Contributions:
• Spearhead launch of Lotte in Pakistan; with Lotte being a relatively unknown entity in the region in 2009, the emergence of Lotte in Pakistan led to series of brand awareness initiatives undertaken which included advertisements, PR campaigns, press conference and internal employee awareness activities.
• Serve as the face of the organization; participate on industry and panel discussion at OICCI (Overseas Investors Chamber of Commerce & Industry) and PBC (Pakistan Business Council). Also, represent the Company as member OICCI PR sub-committee and CSR-Committee.
• Initiated and developed Sustainability Report and Annual report for 4 consecutive years. With Sustainability reports based on GRI G 3.1 guidelines.
• Identified and ran CSR activities for 4 years with accumulated budget of over Rs 100 million. CSR efforts were recognized with national CSR award in 2013
Previously Market Analyst
Responsibilities included complete research on related Petro-Chemical Chain mainly on Crude, Naphtha, Paraxylene (PX), Pure Terapathalic Acid (PTA) and the downstream chain, circulate market information on daily/weekly/monthly basis pertaining to worldwide economic conditions, Prepare market feasibility for business expansion, manage price database for 20+ petrochemical items from across the world, study potential business opportunities for the Company in Pakistan and build & maintain key industry contacts worldwide. Other responsibilities included extensive reporting such as: CEO newsletter, Directors report for shareholders, Monthly review of operations (MRO) and weekly/monthly market analysis report.
Worked in pharmaceutical and life sciences department, where I was assigned to work on a new product launched by ICI ‘Surge-Tools’ (Surgical instruments produced in Pakistan with aim to export to Europe). Primary job task was to observe and analyze the results from soft launch of the product locally. This was performed by paying regular visits to local doctors and surgeons and selling these products, Had to achieve a monthly target, generate reports based on analysis from visits to various hospitals Other responsibilities included research on various Chinese pharmaceutical organizations and their products with possibilities of importing their product in Pakistan.
Key Contributions:
• Monthly sales targets achieved.
• Brand report produced on basis of which product being exported to Europe.
M.Sc. Management Key modules: Principles of Business Management Methods of Management Enquiry Applied Management Theory Elective modules: International Business Analytical Marketing Corporate Finance