Zain ul Abideen رنا, Manager Finance - Business Planning & Analysis

Zain ul Abideen رنا

Manager Finance - Business Planning & Analysis

Emirates NBD

البلد
الإمارات العربية المتحدة - دبي
التعليم
ماجستير, Accounting And Audit
الخبرات
17 years, 0 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :17 years, 0 أشهر

Manager Finance - Business Planning & Analysis في Emirates NBD
  • الإمارات العربية المتحدة - دبي
  • أشغل هذه الوظيفة منذ مارس 2015

Financial & Management Reporting
• Publishing financial performance with insightful commentary on key drivers of the business, profitability, cash flows and market share. Analysis on business performance, segments performance, revenue by product, highlighting and commenting on gaps against budget and previous year, flagging risks & opportunities.
• Daily review of P&L, deep dive analysis on main cost drivers identifying the risks and variance against budget, preparing cost scorecard of the business units, highlighting variances through monthly cost packs.
Budgeting, Financial Planning & Forecasting
• Yearly budget planning and discussion with business, critically assess and challenge assumptions where applicable, consolidation of budget covering complete P&L and balance sheet, tracking actual against budget & previous year.
• Establish financial models to support yearly budgeting, quarterly & rolling forecast vis a vis monthly actual
• Budgeting Capex & Opex and depreciation of IT & non IT projects, monitoring costs budget vs. actual.
• To ensure that the financial goals of business units are met through business development plan, robust financial framework, regular forecasting, tracking of gaps to budget and finding opportunities to plug these gaps
• Rolling forecast process implementation with regular follow ups with business, service, and sales units
Strategic Business Planning & Execution, Performance Management
• Support the strategic business planning and initiatives, formulating five years financial plan, strong coordination with leadership and all stakeholders across the group, tracking & reporting performance against objectives
• Producing financial models to project long term growth & profitability based on business drivers
• Supporting business decisions by developing effective profitability analysis across business, service units, customer lines and product lines. Developing on demand analytics for direct cost, other overheads cost analysis and personnel expenses. Delivering month-end analytics on a timely basis for financial, operational, and other functional KPIs with variance analysis and commentaries.
• Supporting and contributing to the strategy for the business and service units. Research and investigating key industry trends and providing meaningful insights. Integrating information from multiple sources to develop actionable intelligence and recommendations to support the overall growth and targeted short to midterm strategies.
Regulatory/Statutory Reporting, Tax & Financial Controls
• Preparing monthly supporting for VAT return submission, quarterly financial reporting packs for regulatory submissions, ensure adequate financial controls in place.
• Regular & stringent management of OPEX function to ensure cost budgets are adhered to
• Internal controls and risk management; evaluating and automating internal controls across the division, support Risk & Internal Controls team in risk review of processes and coordinate risk reviews across the division.
Standardization, Projects Management, Transformation Initiatives, Team Leadership
• Lead systems transformation & digitization projects, ensuring reporting objectives are met
• Project management, automation & standardization of reporting process, performing UAT and amendments
• Special financial projects, lean operational finance,


Finance Business Partner & Stakeholder Management
• Evaluating product & marketing business cases through robust financial analysis and financial projections over the term, investment appraisals and ROI projections.
• Act as a finance business partner by demonstrating the commercial insights and aid business in their management decisions, budgeting in collaboration with various business units.
• Support business in ensuring financial goals of the units are met, economic & market insights, financial analysis supporting pricing decision & strategy, conduct regular review meetings, answer queries from business.

Regional Accountant - Financial Analyst في Almarai Company
  • الإمارات العربية المتحدة
  • أكتوبر 2009 إلى مارس 2015

Financial Reporting & Consolidation
* Preparing financial statements for the region, monthly closing of the books, consolidation of financial results
* Review of P&L and balance sheet for the region and necessary rectification where ever required before month end
closing deadline, overhead reviews and commentary thereon.
* Monthly intercompany accounts reconciliation and comparison against budget.
* Providing and implementing recommendations on net working capital management based on analysis results.
* Publishing dashboards using historical trend data and future commitments to monitor current and future NWC
balances. Analyzing root causes of variances from budget or estimate, and support business in the development and
monitoring of actionable plans. Supporting Business Unit Cash Call process through the monitoring of account
receivable overdue and collections.
Budgeting, Financial Planning & Forecasting
* Budgeting in collaboration with various business units, tracking actual against budget & previous year, finding
opportunities to plug the gaps. Business strategy development and execution through market & customer data
analytics, financial and economic insights
Strategic Planning & Business Finance Partner
* Working with business on day to day basis producing analytics of various segments of the business in terms of
profitability, cash flows, investment appraisals, ROT & break even analysis, bridging budget gaps, product KPIs,
cost/benefit analysis, analysis on pricing decisions, setting targets, margin analysis, product profitability.
* Variance analysis and following up with functions across the group. Generating ideas for continuous improvements to
management analytics process
Financial Controls
* Review accounting entries and general ledgers for accuracy and supporting documents. Organize, secure, and
maintain all files, records, cash and cash equivalents in accordance with policies and procedures.
* Productivity and Efficiency; standardized definitions and reporting of productivity and efficiency, process
improvement to gain operational efficiency and subsequent profitability improvements. Creating a month-end
reporting cadence for the business units & segments to review standard metrics and identify areas for potential
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improvement. Supporting the units on the development of specific actions, timelines and owners to achieve results,
performing relevant analysis to identify utilization of financial resources.
* Monitoring and maintaining financial records and accounts including AR & AP, accruals & prepayments, provisions,
cash & bank, fixed assets, CAPEX/OPEX, intercompany accounts, overheads for Gulf region.
Team Leadership
* Provide leadership to accounting personnel through effective objective setting, delegation, and communication,
conduct meetings to ensure that the team is well informed of changes in programs, policies and procedures.

Finance Executive في Pepsi Cola - SCL
  • باكستان
  • مايو 2007 إلى سبتمبر 2009

Financial Accounting, Management Reporting
• Month end books closing, monitoring and maintaining financial records and accounts including receivables & payables, accruals & prepayments, provisions, cash & bank, bank reconciliations, fixed assets, intercompany accounts, overheads.
• Preparation & presentation of monthly financials, overheads and sales performance
• Preparation of budget and monitoring budget against actual, variance analysis and commentary thereon for the.
Banking, Finance & Insurance
• Focal point in managing relationship with banks, credit line approvals, obtaining short term & long term borrowing from the banks. Managing trade finance, L/C for import of plant & machinery.
• Direct lease of fixed assets and sales & lease back arrangements, reconciliation of all bank charges and lease transactions. Hypothecation & pledge of stocks as a security against running finance and cash finance.
• Insurance of assets & life insurance for the group, renewals, premium payments, monthly declarations.

الخلفية التعليمية

ماجستير, Accounting And Audit
  • في Institute of Certified Public Accountants
  • أكتوبر 2015

Specialties & Skills

Banking
Finance
Accounting
Budgeting
Financial Reporting
ACCRUALS
ADVERTISING
BANK RECONCILIATION
BANKING
BUDGETING
CASH FLOW
CLOSING
FINANCE