ZakaUllah Muhammad Abdul Hafeez

Retail consultancy in
- Store Establishment
- Category Management
- Stock and Order
- Team Management
- Operation
- Inventory
- Pricing and Promotions
- Stock Take
- Store Planogram

-Leading the department from front and managing a staff of more than 40 people. 3section heads and four supervisors and staff. Over and above more than 150 suppliers merchandisers.
-Store management. Critically evaluates and minimizes operational costs in context of store profitability.
-Managing department Plano grams, Category Management floor layouts, Procurement & involved in Recruitment.
-Doing the budgeting and forecasting for department.
-Responsible for complete store operation and stock and order of FMCG dept.
-Responsible for duty schedule of my managers.
-Closed all years above previous years in sales and with respect to bottom line.
-Reduced the wastage and shrinkage in department.
-Involved in full year promotional planning..
-Involved in training and development of section manager, supervisors and staff.
-Always managed to close P&L of department in high positive.

• Played a key role in opening the first hypermarket in Pakistan.
• Negotiation, planning and sourcing for whole FMCG department and played a major role in opening of first store in Pakistan.
• Worked out with operation team as leading player for ordering fixture for FMCG Worked out the merchandise plan o gram for whole fmcg
• Sourcing and negotiating with all suppliers.
• Helped other department (household, textile and Electronics) for sourcing of suppliers and finalizing deals.
• Played major role in successfully negotiating opening fee of more than Rs 100 million for FMCG.
• During the first eight month after opening, successfully negotiated promotional investment of Rs 12.7 million only in DPH (section.
• Planning for all promotional leaflets for DPH and Beverages and food products.
• Successfully planned and executed promo event with respect to turnover and supplier’s investment.
• Maintain supplier relationships, negotiate purchases and obtain best merchandise deals for the group.

• .Organise staff duty Schedule.
• Maintaining supplier ordering schedule.
• Organizing in house store promotion.
• Implementation of new products.
• Organize and implement planogram in section.
• Maintain floor as per defined standards.
• Achieve sales and monthly budget targets.
• Organize annual and quarterly stock take of section.
• Arranging and marinating section’s warehouse.
• Negotiating with suppliers for getting new promotional deals and renting out promotional spots.
• Evaluation of staff’s annual performance.
• Performing store duty manager responsibilities as per schedule.
• Opening and re-opening of store

.Organise staff duty Schedule.
* Maintaining supplier ordering schedule.
* Organizing in house store promotion.
* Implementation of new products.
* Organize and implement planogram in section.
* Maintain floor as per defined standards.
* Achieve sales and monthly budget targets.
* Organize annual and quarterly stock take of section.
* Arranging and marinating section’s warehouse.
* Negotiating with suppliers for getting new promotional deals and
renting out promotional spots.
* Evaluation of staff’s annual performance.
* Performing store duty manager responsibilities as per schedule.
* Opening and re-opening of store.
Assist Merchandise Manager Consumer Goods Carrefour

• Communication with more than 100 suppliers
• Stock and order for supermarket products. for 13 stores
• Regular review of stock.
• Distribution of stock from central warehouse and branches to desired locations.
• Selection of new products and pricing of products.
• Responsible for regular defining the selling pricing of grocery product.
• Direct interaction with central warehouse to resolve critical issues i.e. receiving problems and overstocking.
• Additional responsibility for Data Administration department and taking care of all issues i.e. new entry product configuration, price changes, Purchase order generation, price changes issues.
• Also involve in selection of products for weekly broachers and finalize deals with suppliers.
• Working in a completely computerized invoirment using JDA software (among one of the world’s leading software for retail business).
• Designed supplier ordering schedule plan and executed and implemented it successfully.
• Achieved CERTIFICATE OF EXCELLENCE on the completion of first year.
• Handling all top accounts i.e. Binzgr (Unilever), Ismail Abu-dawood (Procter & Gamble), GTC (CP, Energizer, Kraft, Nabisco). Naghi (Gillette, Wella, Neutrogena), Best Food Saudia, Saudi Newziland (Anchor).
• Supervising supplier services section(supplier follow -up)

• Looking after all branch affairs.
• Controlling staff of 30 persons.
• Monitoring sales and distribution of following brands.
Rose Petal tissue products. (For Retail Market)
Rafhan Best Food (For Institution)
Nestle Milk pack (For Institution)
Guard Rice (For Retail Market & Institution)
• Frequent visits of market.
• To find out new potential areas and customers.
• To check the activities of sale force.
• Controlling stock and order for all brands
• Sales Analysis and forecasting.
• Looking after distribution network.
• Allocation of Targets and Incentive schemes for sales force
• Organize promotional activities with principals. I.e. Schemes, Free Sampling, Stalls at exhibitions.
• Also managing logistics between Lahore and Rawalpindi branches for institutional supplies
• Staff management..
• Reporting directly to GM and indirectly to CEO.

• Joined from the beginning and was involved in detailed planning like layouts plans, merchandizing plans, procurement, concessions, operations, hiring of staff and central warehousing both for Lahore and Karachi outlets.
• Supervising whole Buying, Marketing and Operational department and reporting to GM.
• Sourcing and negotiating with suppliers.
• Ordering Of Stock.
• Analyze market and delivery condition to determine present and future material availability.
• Organizing annual and quarterly stock takes.
• Pricing margins and wastage control.
• Organizing in-house sale promotion activities.
• Develop and implement polices and procedures for the warehouse and store operation, train the staff on handling consignments checking and pricing the merchandise, storage, replenishments, security issue etc.
• Full participation in the commissioning of EPOS by designing the flow charts of procedures, till control, back office and management information reports, stock reports and inventory transactions.
• Also involved in all operational activities.
• Scheduling shifts for staff for the maximum coverage of during peak hours and also to keep the overheads minimum.
• Managing the operation of concessions (Including Bakery, audio video, Photo shop, Fruit and Veg) allocating space and fixture and setting polices and procedures for them.
• Planning for the imports of nonfood, food and fresh food items from Dubai and UK.
• Planning short term and long term event calendars and to ensure that deadline are efficiently and effectively.
• Additional responsibility of Marketing department and was responsible for in house promotions, print media, customer surveys, price comparison surveys. Supervision of customer services etc.
• Reporting directly to GM and indirectly to CEO.

• Communicating with more than 200 suppliers.
• Keeping availability of acceptable range of products.
• Sourcing for new suppliers
• Arranging in-house sales promotions.
• Dealing with 2nd parties for concession deals.
• Also developed stock and order system and performed an additional responsibility as stock controller.
• Reporting directly to General Manager Operations

Marketing and Sales of automotive and industrial batteries.
* Supervising sales staff and distributor’s activities in market.
* Dealing with government and private institutions for the marketing
and sales of industrial batteries.
* Preparation of weekly and monthly reports.