Zakaria Heikal

- Project manager
The project Saving to the company 40, 000 KD equal 1000, 000 LE Yearly as I am the project owner and the project implantation will be Jan 2014, in the mention project I will responsible for Kuwait Region at Coops only . Coops represent 60% of Kuwait Market Business. In the mention project my structure consist of ( 3 Sales Supervisor & 9 Merchandiser & 4 Drivers ) covering 92 coop .
- Responsible for CO-OP’s in the middle of Kuwait
- Set strategy plan for ( cake & Bakeries & sand-Salad ) 3 companies
- Achievement annual target for three companies 1, 500, 000 K.D that equal 36 million L.E yearly ( with growth 20% of 2012 )
- Assigning annul Coop’s contracts
- Present to Country Sales Manager & VP Business Review for three Categories ( Bakeries - fresh -Cake ) Month to date and year to Date In all Channels ( Coop’s- Branches of Coop’s - Key Account - CashVan) and discuses Business analysis in details ( Sales - Marketing - Finance )
- Building new structure team and merchandising team with lowest coast and maximum efficiency for achieving our goals
- Set promotion calendar yearly according company strategy and budget and sessional.
- Development our people / action plans / KPIZ / coaching
- Annual contract negotiation
- Implantation Marketing plans & Strategy
- Set 2014 and 2015 action plan and vision as per company Strategy and VB and country manager Vision.

- Assigning annul contract for company.
- Set annul plan to achieve target with our customers to cover contract and operation cost.
- Set aggressive Merchandiser plan to provide company to growing up consistency.
- Building a power sales force team contains from 2 sales Supervisor, 1 Merchandiser supervisor, 3 order taker, 3 sales rep, 35 merchandiser and 1 collection - with ( P& L ) for all my operation.
- Follow up sales supervisor’s paper work and sales reps paper work throw supervisors.
- Assign action plan and sales forecast, DSR, Stock and order for each member in the tea.
- Preparing section file for all supervisors and sales reps present all them works in details.
- Evaluate sales supervisors and rep’s achievement and performance.
- Divide Monthly Target according to Customers Weight and by value and volume by SKU.
- Increase Sales Horizontally by increasing Dealing customers throw consumer offers and by connecting with customer by merchandiser
- Special Products Promotions.
- Training Sales Reps. to Develop their Performance.
- Prepare Analysis Reports, Presentations, tracking brand SKU achievement.
- Monthly and weekly meeting with my team to recheck the goals and achievements, covering, new challenges……etc.

- Branch operation (cars, P&L, sales admin &reports).
- Follow up sales supervisor's paper work.
- Follow up Market & Competitors & Brands Analysis.
- Evaluate sales supervisor's achievement and performance.
- Planning (Quarterly - Monthly - Weekly - Action Plan).
- Divide Monthly Target according to Customers Weight.
- Achieve Targets (Value - Volume by brand) vs. Time Gone
- Create Annual Contracts.
- Increase Sales Horizontally by increasing Dealing customers.
- Increase brands Contribution.
- Special Activities, Special Products Promotions, In Store Promotions.
- Merchandizing, Shelf Management, P.O.S. Materials.
- T.A.S. (Trade Allowance System).
- Displays, Gondola, Floor Display, Extra Display & Event
- Pricing & Stocks.
- S.K.U Achieve.
- Monthly Meeting with Marketing & Merchandizing Dept. to discuss Next Plan.
- Training Sales Reps. To Develop their Performance.
- Evaluate Sales Reps. Achievements By (Supervision - Double Visit - Sales).
- Forecasts.
- Prepare Analysis Reports, Presentations.

- Supervision business corporate retail teams in Vodafone stores on Cairo and Giza to maximize number of new corporate Accounts
- Hunting mobinil and Etisalat’s customers and selling premium lines to high value customers as a main task and generating new corporate account to business retail Teams
- Reporting to marketing team directly by ( number of new corporate accounts - numbers of poaching etistalat and mobinil accounts - numbers of retention accounts from our competitors .

- Follow up Market & Competitors & Brands Analysis.
- Paper work.
- Follow up sales achievement per customer.
- Planning (Quarterly - Monthly - Weekly - Action Plan).
- Divide Monthly Target according to Customer Weight.
- Achieve Targets (Value - Volume by brand) vs. Time Gone.
- Increase Sales Horizontally by increasing Dealing customers.
- Increase brands Contribution.
- Merchandising.
- Shelf Management.
- Displays, Gondola, Floor Display, Extra Display & Event.
- Pricing & Stocks - S.K.U Achieve - Forecasts.

- Paper work.
- Follow up Market & Competitors & Brands Analysis.
- Follow up sales achievement per customer.
- Planning (Quarterly - Monthly - Weekly - Action Plan).
- Divide Monthly Target according to Customer Weight.
- Achieve Targets (Value - Volume by brand) vs. Time Gone.
- Increase Sales Horizontally by increasing Dealing customers.
- Increase brands Contribution.
- Merchandising.
- Shelf Management.
- Displays, Gondola, Floor Display, Extra Display & Event.
- Pricing & Stocks.
- S.K.U Achieve.
- Forecasts.
- Prepare Analysis Reports