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Zakaria Smini, Campaign Specialist

Zakaria Smini

Campaign Specialist·Google Adwords

Morocco

Bachelor's degree, Business Management

Work experience

Total years of experience: 12 years, 10 months

Campaign Specialist

December 2016 - Present

Google Adwords

Casablanca, Morocco

December 2016 - Present

- Builds campaign and manage multiple Google Adwords accounts. - Organizing Adwords account structure in line with the business goal. - Oversee and optimise online marketing campaign to achieve traffic growth, improve conversions and user retention rate. - Target most potential customer to improve return on investment. - Assist Business Owners / Decission maker in creating/starting online campaign thru Google AdWords. - Performs initial account setup of customer campaigns as per client’s online business requirement. - Give suggestions and feedback on what they will get out of the campaigns target location, budget and preferred keywords. - Monitors and analyzes customer campaign effectiveness and makes recommendations for account optimization and improvement to meet ROI objectives. - Works real time with Account Optimizers and provides feedback to customers either by phone or email. - Coordinates directly with the business owners/Decision maker on understanding their online

Company industry:
Advertising
Job role:
Marketing and PR

Sales Manager

August 2013 - August 2015

SISTRAM DE MENUISERIE ET TRAVAUX DIVERS

Fes, Morocco

August 2013 - August 2015

• Preparing and delivering customer presentations and demonstrations of the products
• Networking with existing customers in order to maintain links and promote additional products and upgrades
• Marketing and promoting a portfolio of products by writing and designing sales literature and through attending industry events
• Maximizing sales at every opportunity and look to develop the customer base
• Making accurate, rapid cost calculations and providing customers with quotations
• Responding to incoming email and phone enquiries
• Maintaining and developing relationships with existing customers in person and via telephone calls and emails
• Negotiating on price, costs, delivery and specifications with buyers and managers
• Represent the organization at trade exhibitions, events and demonstrations.

Company industry:
Industrial Production
Job role:
Sales

Sales admin assistant

July 2012 - May 2013

Hollister Co

Liverpool, United Kingdom

July 2012 - May 2013

• Management of tariff bases and customer bases in systems
• Management of returns and customer complaints
• Managing the daily operations of the store.
• Participate in sales and operational meetings of the store.
• Analyze indicators some stores (margin involvement of different markets ...)

Company industry:
Industrial Production
Job role:
Sales

Assistant head of stock

June 2008 - September 2008

Mydin sdn bhd

Malaysia

June 2008 - September 2008

6-months internship at Mydin hypermarket (Kuala Lumpur, Malaysia

• Saving changes in inventories, markdowns increases or goods in accordance with established procedures.
• Counting, sorting and verify incoming goods; verifies against requisitions, shipping notices and invoices.

Company industry:
Retail & Wholesale
Job role:
Management

Education

University Of Wales , Trinity Saint David

April 2013

April 2013

Bachelor's degree, Business Management

United Kingdom

 University of Trinity Saint David, United Kingdom Bachelor Degree (Hons) in Business Management
View attachment

Brickfields Asia College

April 2008

April 2008

Diploma, Business Administration

Malaysia

 Brickfields Asia College, Kuala Lumpur, Malaysia – Diploma in Business Administration
View attachment

lycee technique

June 2006

June 2006

High school or equivalent, Accounting

Morocco

Baccalaureat in Accounting September 2003 - June 2006 Lycee Technique

Skills

Negotiation
Expert
Negotiation
Expert
Convincing Skills
Expert
Convincing Skills
Expert
Leadership Capabilities
Expert
Leadership Capabilities
Expert
Foreign Languages
Expert
Foreign Languages
Expert
Communication Skills
Expert
Communication Skills
Expert
BUSINESS MANAGEMENT
Expert
BUSINESS MANAGEMENT
Expert
CLERK
Intermediate
CLERK
Intermediate
DATA ENTRY
Expert
DATA ENTRY
Expert
EXCEL
Expert
EXCEL
Expert
INVENTORY
Intermediate
INVENTORY
Intermediate
MICROSOFT EXCEL
Expert
MICROSOFT EXCEL
Expert
MICROSOFT WORD
Expert
MICROSOFT WORD
Expert
SALES
Expert
SALES
Expert
SALES REPORTS
Intermediate
SALES REPORTS
Intermediate
SHIPPING
Intermediate
SHIPPING
Intermediate
Negotiation
Expert
Negotiation
Expert
Convincing Skills
Expert
Convincing Skills
Expert
Leadership Capabilities
Expert
Leadership Capabilities
Expert
Foreign Languages
Expert
Foreign Languages
Expert
Communication Skills
Expert
Communication Skills
Expert

Languages

Arabic
Expert
English
Expert
French
Expert

Training and Certifications

Training
English language
British Council
Mar 2010
Trouble Shooting Training
Man power
Mar 2012