General Manager
Al Faiez Foodstuff Trading LLC
مجموع سنوات الخبرة :16 years, 9 أشهر
• Responsible for sales, profit targets, financial standing & budgets.
• Heading Retail sales: Hypermarkets, Supermarkets, Mini Marts, Convenience Stores & Wholesale
• Doubled the company sales within 3 years by recruiting new distributors, starting export channels, winning Key accounts & introducing new products to the market which have improved the weighted and numerical distribution
• Full responsibility of the P&L of the company, Checked & evaluated it regularly, improved profits by improving quality of sales, revising & improving commercial terms and prices for suppliers and customers, managed headcounts and Capex, evaluated every single source of expenditure and done adjustments accordingly.
• Geographical expansion to Saudi Arabia & Bahrain: Initiated this expansion with Saudis & Bahraini investors who have become distributors of our products in their geographic locations which has boosted the sales and created new streams of revenues that made an important impact on achieve the set financial goals
• Private Label: Identified new product lines & developed private label products, and oversaw the entire process from design, ingredients, product sourcing, packaging, approvals, and liaised with factories, suppliers and customers, which has boosted the sales
• Defined employees’ functions and responsibilities which helped keeping them focused and on task
• Recognize great performance and address performance issues
• Develop, motivate and train the management team in all aspects of the business
This was my last position
• Managed the following channels: Distributors, Hotels, Restaurant, Catering, Wholesale, Ship chandlers & Convenience Stores with a total business of 45 Mio a year
• Managed a sales team of 40+, coaching & improving their performance by doing on job training, perform regularly joint market visits, giving continuous feedbacks, follow up on sales calls, sales targets, coverage, new products listings & objective achievements
• Defined business strategies and roadmaps to drive performance across sales, promotions and marketing initiatives
• Increased year-on-year sales by 35%, implementing strategic business growth and retention initiatives
• Exceeded sales goals and improved profitability by developing sales strategies and business plans according to market trends
• Monitored sales team performance, providing effective training to help reach revenue and profit targets.
• Spearheaded sales meetings with staff and management to share best practices for process improvements.
• Appointed distributors, managed them, aligned on growth, expansion and products penetration as well as organized products & sales training to their sales team
• Monthly and yearly Forecast by Product
• Started new channels of sales in UAE that was untapped in the past, appointed special distributors for these channels to ensure a fast coverage
Jan 2011 - Dec 2012
Sales Supervisor, Nestle Middle East FZ LLC
Dubai, UAE
• Managed entire business for Nestle food service channels in Abu Dhabi & Al Ain
• Achieved year on year growth of 35 %, after an average of 10% growth for the preceding five years when this geography was handled by someone else
• Responsible for yearly and monthly targets and allocating sales targets to respective sales representatives
• Managing key clients, understanding their needs and introducing new products and services to them to increase sales
• Managed product market introduction and Marketing campaigns
• Performed monthly forecast by product to ensure continuous product availability and reduce Out of Stock
• Administered quarterly performance reviews and held workshops to upskill employees in cutting-edge techniques and technologies.
• Continuously enforced high standards by developing results-driven sales strategies, establishing operational procedures and conducted training for new employees.
• Worked collaboratively with team members, championing proven techniques for closing sales, cross-selling and upselling.
June 2006 - Dec 2010
Sales Representative, Nestle Dubai LLC
Dubai, UAE
• Responsible for vending machines ingredients sales in Dubai and Northern Emirates
• Recruited many key accounts that generated growth and boosted sales and stayed regular customers for Nestle many years even until today
• Regularly achieved monthly targets and objectives
• Done monthly product forecast
• Done sales reviews and presentation to higher management putting them in the loop on market trends, sales growth and prospects
• Helped resolve client problems quickly with superior customer service.
• Introduced new products to the market
• Prepared sales contracts.
• Set up appointments with potential and current customers to discuss new products and services.
Handled Business development contract catering, during my tenure, I have opened a staff restaurant, in Nakheel Head office, which served around 800 people