Sales Manager
Emirates Bio Farm
Total years of experience :10 years, 0 Months
Sales and Operations management of local organic produce. working with all major retail, E- commerce, catering and wholesale channels.
•Successfully launched Pakistani Cherry, Lychee, Figs and Chikoo in UAE market for the first time
•Expanding quarterly sales up to 73%
•Increasing local and international clients up to 40%
•Increased alliance with 13 new farms (suppliers)
•Added a new product line of dry fruits in company
portfolio
•Managing local and international clients
•Finding new opportunities in local and international markets
•Designing new projects and proposing them to the company
•Improving operational process from farm to delivery including packaging, handling & documentation
•Developing and managing overall sales and operations
•Managing business development processes & operations for local and international markets
•Setting up new channel partners and overseeing the on-boarding process
•Developing and managing sales support processes
•Monthly, quarterly and annual sales forecasting
•Developing annual sales targets and allocating them to various dimensions of sales teams
•Tracking of sales targets through evaluating CRM, KPIs, SOP and sales records
•Responsible for proposing new projects, budgeting, ROI and follow up on initiatives
•Responsible for adding up new products, branding and packaging
•Managed a portfolio of FMCG brands
•Sales strategy development
•New business development
•Local and international client meetings
•Market analyses
•Supervising promotional activities
•Conducting training sessions for sales, sales support, operations and collection teams
•Conducting training sessions for channel partners
•Closely working with marketing department in evolving and implementing new marking strategies
•Attending industry conferences, events and trade exhibitions e.g. Gulf Food, AIDEX, WOP
Managing following teams:
•-Sales Officers - Key Account Managers -Business Development - Merchandisers
Managing following retail clients:
•-Carrefour - Al Maya -Nesto -Aswaaq Dubai -RAK National Markets
-Emirates Coop -Fathima Supermarkets -LIFCO -Grandiose -KENZ Group
•Managing sales operations of assigned territory with 527 retail & wholesale stores
•Ensuring implementation of sales & marketing strategies in territory
•Developing and implementing sales forecasts & budget for key accounts
•Managing opportunity pipeline to achieve growth plans
•Analyzing sales data & making plans accordingly
•Responsible for assigned sales targets (monthly, quarterly and annually)
•Achieving monthly targets up to $1.5 million
•Exploring new business opportunities
•Responsible for increment in sales by 55%
•Preparation of analytical and Statistical reports for presentation
•Evaluating information related to sales, promotions, competition and market research
•Developing and presenting effective proposals to all stakeholders.
•Negotiating sales contracts and marketing strategies.
•Promoting brands & encouraging sales through various promotional activities
•Successfully launched Dew Mocracy, Sting liter pack & Emoji brands in assigned market
•Closely working with the support groups to meet customers’ expectations
Managed following teams:
-Sales men - Pre-sellers - Merchandisers - Trade activation executives
-TOT - Key account
Bachelor in business administration with major in (Finance) Courses: - Social Media Marketing On Job Training - Microsoft Excel Training On Job Training - Adobe Photoshop On Job Training - English Language Course 2 years Program - IELTS 7.0