Zamig Asgarzade

Lead go-to-market and growth initiatives across digital products, including Yuvam digital insurance and m10 ecosystem projects.
Develop lifecycle growth initiatives across acquisition, activation, engagement and retention through paid, owned, CRM and sales channels.
Applied AI tools to accelerate market research, customer insight synthesis, campaign planning, content development and marketing operations.
Translate customer research, market insights and business requirements into product improvements, user stories and prioritized backlog items.
Work across Product, Technology, Marketing, Sales and Analytics teams to improve customerjourneys and drive acquisition, activation and
engagement.
Identify customer pain points and funnel barriers through analytics, behavioral insights and user research.
Design experimentation frameworks covering messaging, pricing, onboarding and customer experience.
Lead cross-functional growth initiatives and manage annual marketing investments exceeding AZN 1.2 million.

Lead B2B marketing, product development and business growth initiatives across international markets.
Develop customer acquisition strategies across Google Ads, Meta Ads, SEO, digital platforms and lead-generation channels.
Build digital customerjourneys that connect marketing activity with B2B sales and commercial growth.
Lead the development and improvement of digital products, including the corporate website, CRM solutions and B2B commerce platforms.
Translate commercial requirements into product requirements, customer flows and development priorities.

Led digital growth strategies for premium residential real estate projects targeting high-value customer segments.
Designed and optimized end-to-end customerjourneys across acquisition, lead generation, CRM and sales.
Translated business and commercial objectives into structured digital growth initiatives.
Worked closely with leadership, sales and project teams to align marketing activities with revenue objectives.

Supported product-led campaigns focused on digital adoption and customer engagement
Reduced acquisition cost to $0.10 while increasing app adoption by 27%
Supported multi-channel digital campaigns across web, mobile, and paid media
Analysed customer behavior to refine messaging and improve onboarding journeys

Supported digital growth initiatives for regulated financial products
Conducted data analysis on acquisition, conversion, and customer behavior to inform optimization decisions
Ensured compliance and governance in digital execution within financial services
Optimized lead generation, funnel performance, and campaign efficiency using analytics and experimentation

Executed performance campaigns for fintech, retail, and automotive clients
Supported analytics, reporting, and optimisation across Google Ads and Meta platforms
Contributed to digital marketing and analytics projects across fintech, retail, and automotive clients
Contributed to the development of marketing strategy and channel planning for local and international clients, aligning brand positioning, media
mix, and campaign objectives to support measurable business outcomes.