Senior Operation Manager
M. H. Alshaya Company - Saudi Arabia
Total years of experience :28 years, 3 Months
Pilot operations of Debenhams Department stores across Saudi Arabia to drive profitable growth year-on-year. Maximized business performance by maintaining working relationship with the brand team and serving as key link between operations and brand.
● Trained, built, and led a high-performance team of 260 employees to identify business opportunities and ensure attainment of set business objectives.
● Pioneered an effective communication forum that captures market and competitors’ activity from line reports, enabling the brand to gain a competitive advantage.
● Maintained optimal staffing levels by directing succession planning, people development, and workforce planning.
• Developing the market vision and strategy & setting Annual objectives inline with the Board of directors.
• Directing the execution and day-to-day operations of the market
o Sales and Account management
o Logistics & supply Chain, Marketing, and Retail Operations with dedicated resources supporting Commercial department.
• Lead the Development of the company ERP system including workflow planning.
• Lead company HRSM integration.
• Overseeing and managing the market performance at a country level - evaluate and improve performance as required
• Plan, Managing and owning the P&L for the country setting direction, budget allocations, and forecasts and plans at an annual, quarterly, and monthly level - maintaining and optimizing budgets
• Setting policies and processes for the business in the market
• Building key relationships internally & externally with market stakeholders to establish a thriving business
• Directing support functions, including government relations and supply management on business goals, challenges, and opportunities.
• Scouting the competition, markets, location rents, analyzing foot flow, proposing commercial actions within geographical responsibility.
• Negotiating with partners and stakeholders for locations under their responsibility.
• Providing reports and suggestions for improvements.
• Working with HR team for leadership development, career management, administration, payroll, employee relations.
• Supervising operations effectiveness and efficiency of back-office processes and stock management, ensuring the compliance with company guidelines and procedures, respect of health & safety, security, facilities and legal operations.
• Digital Transformation & Omni Channel development which included:
• Develop and implement the long and short-term marketing strategies including campaigns, events, digital marketing and PR for each part of the business in all channels.
• Work closely with the department heads - Operation, Merchandise and Product teams
• Collaborate on Ecommerce Channel strategy development.
• Manage social media presence and direct programs to improve social media reputation and recognition
• Establish sales objectives by creating a sales plan and quota for organization E-Commerce and prepare actions plans for effective sales leads and prospects.
• Develop customer care systems (CSR) to measure effectiveness, customer satisfaction and corrective actions.
• Develop CRM system enabling the CRM team to ensure complete update and digitization of the CRM database to allow proper recording of information and real time decision making.
Career Chronology:
• Nov. 2018 to present: Deputy General Manager - Omar Kassem Alesayi Textile Company
• Nov. 2016 to Nov. 2018: Country Division Manager - Circle K Saudi Arabia
• Nov. 2015 to Nov. 2016: Retail Brand Manager, strategic business development of Omar Kassem Alesayi Group.
• Spearheading Business Operations, P&L Management, Strategy Planning, Marketing, Client Services and Sales Administration across Retail and Wholesale Business.
• Transformation of retail & Wholesale business including re-positioning the business.
• Recognized as Circle K brand Rollout & change agent, persistent innovator who has championed some of the most successful branding strategies and product launch campaigns
• Key contributions in opening of new stores by managing various stakeholders to achieve deliverables and ensure alignment with the overall business strategy, covering cost control, profit and loss, store design, and pricing.
• Assist the Business Development Director in developing strategic plans and roadmaps to Develop and Expand Retail Business of Alesayi Group.
• Identify, recommend, negotiate, structure and obtain internal approvals for execution of potential new business opportunities in the regional Retail industry
• Work with business units and external advisors and consultants to evaluate and conduct complex Maintain current knowledge of developments, trends, competitive environment and regulatory changes in the Retail industry
• Research and drive business expansion/collaboration opportunities
• Participate in the development and implementation of goals, objectives, policies, and priorities for Business Development Program, identify resource needs, recommend and implement policies and procedures relating to both internal existing retail businesses as well as external opportunities.
• Lead the development of the Operations annual business plan, KPIs, budget, and policies and procedures
• Contribute to developing/ refining of the company vision, mission & strategic objectives
• Ensure awareness and dissemination of the strategic objectives • Develop the business annual business plan and targets in line with organization’s corporate strategy
• Present regular updates to the General Manager (Owner) & Offer reports on business performance on a periodic basis.
• Development and maintenance of all policies and procedures related to the Business and ensure alignment with local, regional and international standards and practices
• Lead the Business through strong leadership, encouraging teamwork and facilitating related professional work processes in order to achieve high performance standards and staff pride in performance and contribution. • Assume the defined role in the various governance committees
• Participate in discovering new business opportunities with regards to expansion and business development.
• Participate in evaluating the financially and strategic schemes prior to presenting them to the management.
• Participate in preparing financial reports, annual budgets & financial projections for the business
• Improving overall profitability by applying depth customer & competitor knowledge, processes and feedback mechanisms to gather and act on appropriate information for business opportunities to drive sales.
• Actively develop business potential through growth of market supplying network
• Determines annual unit and gross-profit plans by implementing marketing strategies, analyzing trends and results.
• Contribute to the business development process by participating in sales calls, assisting/leading proposal
development efforts and delivering client presentations.
• Support the development of strong client relationships by building trust and strong working relationships with key sponsors, and team members.
• Increase the online sales and meet sales targets for both Marketplace as well as Retail.
• Support and transform client’s off-line (Retail & Marketplace) offerings into effective on-line E-commerce channels through innovative systems and process design, systems integration, and multi-channel marketing.
• Driving sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.
• Implements national sales programs by developing field sales action plans.
• Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
• Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand.
• Identify and follow-up business opportunities in the private and government market with a focus on the Retail sector
• Ensure proper handling of individual business opportunities
• Lead and manage a team of Category managers in all categories of through setting strategy plans for the category’s growth.
JD Highlights:
•Oversee and manage entire aspects of store operations in Across Saudi Arabia with over 35 location in 6 cities, establishing high levels of in-store standards operation procedures.
•Provide customer care service and manage all budgeted resources to secure agreed growth and profitability targets.
•Liable for Profitability Targets, Store Operations, Marketing, Stock / Inventory Management, New Store Development/Refurbishment & Business Development, HR Management and Whole Sale within the country management.
•Assured that Brand building events, sales campaigns and various media advertising are delivered with marketing expertise, creativity, quality standards and optimal cost.
•Monitored and reported competitive activity, agency/supplier interface, conceived & implemented appropriate promotional activity and evaluated & monitored spend against budget.
•Created guess brand innovation & communication strategies to build consumer demand & market share.
•Participated in the development & Team Training of brand strategy, pricing strategy, innovation, product portfolio management, new launches, and integrated brand activation plans
•Evaluated market trends/ competitive trends & recommended actions to achieve annual sales and profit objectives
•Was Responsible for Establishing Western Province Head Offices of Al Futtaim Retail Co.
•Assisted in Manpower sourcing, Interviewing & Assessment of Administrative and Sales team
Career Chronology:
• Jan 2011 to Dec. 2012: Country Operation Manager Bath & Body Works, KSA
• July 2008 to Jan. 2011: Country Operation Manager Optics Division (Vision Express, Solaris), KSA
JD Highlights:
• Liaised with Centre managements to keep informed of space becoming available. Identified and delivered initiatives to enhance business/ increase and improve sales.
• Managed business operations, staff development, marketing and visual
merchandising. Significantly contributed in the development of business initiatives relevant to
brand projects.
• Managed in setting up of store appearance / layout standards, promotions schedule, staff ratios and development priorities. Decided business plan budget levels, initiates action plans on shrinkage, and decided promotions and point of sale presentational materials.
• Was appointed As Deputy Vision & Values Ambassador for Alshaya Co. in Western Province assisting in coaching & roll out of the organization Vision & Values in the region.
• Best Customer service Stores for 4 years continuously across ALL Alshaya Brands Portfolio in Mystery Shopping Experience Cross Saudi Arabia
• Monitored and reported competitive activity, agency/supplier interface, conceived & implemented appropriate promotional activity and evaluated & monitored spend against budget.
• Delivered the Brand marketing Strategy within agreed budgets through the promotion and development of Brand identity.
• Acted as prime Lawman interface with host brand for all activity; ensured all functional areas, & specifically Operations, are effectively informed of brand values, priorities and requirements, and communicated brand values to customer base through effective marketing.
• Handled the daily operation of the retail stores in all KSA.
• Coordination and follow up with Administration Department on maintenance and procurement of items for showroom.
• Managed manpower forecasting planning and recruitment.
• Collaborated with Training Department for house training and Business partners training plans.
• Reported stock levels, slow moving items, and shortages, as per the stores’ profile and communicated any issues to the Merchandising team.
Career Chronology:
• Dec. 2006 till Dec. 2007: Sr. Stores Operation Manager Luxury Retail - Paris Gallery.
• Dec. 2005 till Dec. 2006: Operation Manager General Marketing Corp. (Luxury Fashion Retail)
• April 2004 to Dec. 2005: Assistant General Manager for General Marketing Corp. (Luxury Fashion Retail)
Select Highlights:
• Planned Strategies and effectively implemented the Company Business plan and strategy within the Operational Business Unit.
• Assumed responsibility and accountability for achieving business goals through providing people development, mentoring and support.
• Supported the GM function with specific, quantifiable & objective business feedback and reports.
• Developed an effective two-way communications rapport with Central Service Departments.
• Launched high end brands flagship boutiques in KSA, which include Salvatore Ferragamo, Aigner, Moschino, Etro, Roberto Cavalli, Cartier, La Perla, Burberry and Monte Blanc.
• Re launched and expanded Paris Gallery Department stores across Saudi Arabia. Department store sizes ranges from 1500 Sqm To 7000 Sqm
• Ensured that the standards of accuracy, on time delivery, objective feedback and zero tolerance on deviation to Company Standards are maintained.
• Coordinated with the Marketing Department to ensure proper transfer of all information available to & from the area in regards to Market Study, Recommended the promotion and advertisement activities, activity result report for each promotion & advertisement activity.
• Led, managed & motivated store sales team and ensured that they are trained to meet sales targets adhering to required standards.
• Reviewed financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement.
• Monitored multiple store performance to ensure that they efficiently and effectively, identify and recommend needed services.
• Coordinated& reviewed product marketing activities with the marketing concerned person.
• Defined opportunities for business development within concerned area.
Directed, oversaw, monitored, and evaluated the activities of all full time and commission
based sales personnel under purview.
•Managed operating budgets and regularly monitored performance to budget parameters.
•Implemented marketing strategy and commercial policy for new products and developed
advertising strategies, events & promotions for major customers to ensure visibility
and clear communication.
•Analyzed critical success factors and feedback from customers to revise business strategy
thus effecting higher levels of sales and achievement of Establishment objectives.
•Supervised stock-taking and inventory management programs, conducting clients visits, implemented cost effective plans for storage and movement of goods and enforced
budgetary guidelines, cost control and cost cutting measures.
•Monitored employee performance in line with the manufacturing process, staff appraisals and assisted with feedback sessions and action plan.
•Managed entire aspects of employee relations, including manpower planning, recruitment, employee development, training, remuneration administration, etc.
•Liaised with existing & prospective clients and stay attuned to market trends and service issues.
•Evaluated service infrastructure and sales support requirements, ensured status as Team leader.
•Monitored stock levels, established critical stock levels and re-order row Materials based on the movement of various stocks. Managed and executed listings, ranging, upgrading,
Interpret optical prescriptions written by optometrists or ophthalmologists;
•Give advice to patients on lens type, frames and styling;
•With further training, fit contact lenses and give advice on their care and use;
•Take frame and facial measurements to ensure correct fit and positioning;
•Advise partially sighted patients on the use of low vision aids;
•Advise patients when adjustments or repairs to spectacles are needed;
•Select, manage and order a range of optical products;
•Order lenses from prescription houses;
•Check lenses on delivery to ensure that they meet the required specifications;
•Arrange and maintain shop displays;
courses: Certificate of Completion as Dispensing Optician
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