Zara Balkarova

• Responsibilities:
- managed a portfolio of 3 lingerie brands Chantelle, Chantal Thomass, Passionata with different universes and positioning across 7 countries in Middle East; a network of 1 boutique and 18 concessions corners in leading department stores.
- manage the sales ladies and liaise between staff and the head-office
- Developed a customized assortment by channel by country based on sales analysis and customer profile
- liaise between the store managers and the head office
- Worked and monitored the budget/plan and followed up on the implementation across the different countries of the area
- Worked on the development of a new retail concept of the brand customized for the Middle East
- Conducted products and sales trainings for the sales staff

United Arab Emirates/Dubai
Azadea Group
Shop Manager (Punt Roma, Mall of the Emirates/ Mirdif City Center)

AREAS OF EXPERTISE
Management Functions
• Conceived and executed action plans to increase sales, achieved sales targets set by the company
• Manage product promotion, conduct presentation-product demonstration and participate in trade exhibitions offers and product launch.
• Manager of 10+ headcount, provided on-the-job trainings for all employees
• Conducted bi-yearly appraisals of employees, and Personal Development Plans to ensure there are qualified employees for future company expansions.
• Opened 3 new shops in UAE, Qatar and Kuwait for Cool Cat and Punt Roma Brands.
• Ordering of collections and daily communication with Brand and District managers.


• Responsible for controlling shop inventories, buying stocks and conducting monthly stock checks.
• Effective liaison with head office for special clear-out campaigns and old inventories.
• Shipment management.
• Providing assistance in setting up new branches and entry staff selection.

Customer Service

• Provide excellent client service to existing and potential clients.
• Maintain client relations and ensure customer satisfaction.
• Deal with multicultural clients; resolve complaints-queries through effective persuasion.
• Maintain record of existing & new customers for follow up and future business promotions.