Media and Account Supervisor
Media World
Total years of experience :16 years, 2 Months
Media & Account Management
Media World specializes in BTL & ATL. Having their own outdoor sites across UAE along with production team, Media World has managed to have a very decent profile. Having clients like Dubai police, Bin Haider advocates, Yas Water world etc. Reporting to the Media Director my responsibilities are :
1) Preparing d2d strategies for the existing clients
2) Preparing Sales and Marketing pitch for the potential clients.
3) Regular market research and buying trends
4) Strong follow ups with existing and potential clients
5) Managing the installation of stands, Pos, PoP.
6) Co- Coordinating the with the vendors at the time of the event (lightening/ Camera Man/Pr/Artists)
7) Preparing Pitch presentations for activations (recently won 5 activations of Kiri spread)
8) New Business Development
9) Planning new media campaigns and designing the marketing strategy
10) Doing effective media buying for each client and ensuring to get the best media rates
11) Client Servicing and Account Management
Achievements
1) I have been able to secure annual contracts with the clients
2) Got employee of the month award 3 months in a row
3) Have successfully launched campaigns independently
Manager Sales and Marketing
Dream Advertising and Icon Valley are sister companies. One deals in bollywood premiers and celebrity tours in and events and Icon valley deals in 5 star residential resorts in Lahore Pakistan, Catering the overseas Pakistani market in the region. Reporting to the CEO my responsibilities were:
1) Preparing d2d strategies for the potential clients and investors in Dubai for Pakistan.
2) Preparing Sales and Marketing pitch for the potential clients.
3) Regular market research and buying trends
4) Strong follow ups with existing and potential clients
5) Managing the pr activities of the bollywood celebrities during their Dubai tour,
6) Co- Coordinating the with the vendors at the time of the event (lightening/ Camera Man/ Makeup Artists/ Media/Red Carpet)
7) Building strong pr with the sponsors like (Aster Pharmacy, Mr Krisp) and potential clients like P & G and Unilever
Mar 2012 - Present Universal McCann Karachi, Pakistan
Head of Planning and Buying (Digital media/BTL/ATL)
This company is a branch office of McCann Erickson worldwide, active in advertising, pr, client servicing and media planning and buying, reporting to the regional office in Dubai and hongkong for clients like KFC and Cathay pacific. I'm reporting to the COO of the company and my core responsibilities are
1) Managing a media department with 11 personnel
2) Establishing annual business plan.
3) Setting and developing strategies and objectives of all the clients
4) Pre/Post evaluation of every media and marketing campaign.
5) Media planning and buying for all the clients. (Digital/BTL/ATL)
6) Using a range of tools and techniques to analyze new market trends
7) Manage PR activities.
8) New business development (potential media clients)
Oct 2008 - Feb 2012 StarcomMediaVest Group Lahore, Pakistan
Senior Manager Media Planning (Digital media/BTL/ATL)
This company is branch office of Starcom MediaVest Group, operating fully in Pakistan, specializing in media buying and planning, reporting to Dubai region for clients like Coke, Samsung, P&G. Reporting to the GM, my core duties were
1) Establishing annual business plans and budgets
2) Managing and releasing media campaigns (digital, tv, radio, ooh and print)
3) Setting and developing strategies and objectives of all the clients
4) Pre/Post evaluation of every media and marketing campaign.
5) Media planning and buying for all the clients. (Digital/BTL)
6) Manage PR activities.
7) New business development (potential media clients)
8) Client servicing
9) Mediator between company, client and media
Jan 2007 - Jul 2007 Qatar Tribune/Al Watan Doha, Qatar
Manager sales and Marketing
This company is the largest Arabic newspaper in Qatar, having an English paper Qatar Tribune, which was in competition with gulf news, reporting to the GM, my duties were
1) Cater walk in clients
2) Managing/ Establishing marketing and pr activities
3) Managing the ROP
4) Managing the sales target
5) Composing and editing special supplements
During my tenure i have successfully managed
1) Masari's beach side concert at intercontinental Doha in April 2007
2) Released a special supplement on 23 March (Pakistan day)
3) Promoted as manager sales in two months
Sep 2004 - Aug 2006 Kinnaird College for Women Lahore, Pakistan Mass Communication, Master (MA), GPA B
Sep 2002 - Jul 2004 Kinnaird College for Women Lahore, Pakistan Media/Social Science, Bachelor (BA), GPA B