Content Manager
YallaMotor
Total des années d'expérience :10 years, 4 Mois
Created detailed content calendars for written and video content taking into account factors such as seasonality, new launches and product demand.
Monitored global media sites, industry trends and local happenings to write, edit, and publish approximately 480 SEO-friendly articles on an annual basis.
Increased website sessions by an average of 70% across the GGC with a well curated strategy including the implementation of a motorbikes section.
Organized, scripted, and recorded approximately 40 in-depth car review videos every year.
Grew the company's Facebook interactions by 150% by utilizing numerous techniques such as creating a single voice of content.
Organically increased the company's Instagram followers by 4, 700 users by creating content dedicated to the platform.
Liaised with two video editors to accumulated nearly 955, 000 organic views on the company's YouTube channel by creating timely, engaging content.
Overlooked the marketing of all content, including but not limited to, social media promotions, e-mail campaigns, push notifications, and collaborations.
Over 1, 100 articles written during my tenure, spanning from up-to-the-minute news stories to road tests replete with unbiased opinions, and short and crisp entries into the annual Buyer’s Guide.
Incubated and executed a structured social media strategy that boosted interactions by over 30% across Facebook, Twitter, and G+.
Garnered and trained a team of 3 interns from various universities around Dubai to aid with unique content creation with a focus on video production.
Outstanding Entry in the Business Communications Competition
