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Zartasha Komal, Digital marketing Lead

Zartasha Komal

Digital marketing Lead·Legend Motors

United Arab Emirates

Master's degree, Business And Marketing

Work experience

Total years of experience: 7 years, 10 months

Digital marketing Lead

August 2024 - Present

Legend Motors

Dubai, United Arab Emirates

August 2024 - Present

Company industry:
Automotive Dealership & Distributor
Job role:
Marketing and PR

Digital Marketing Executive

February 2023 - Present

Bahmani Group

Dubai, United Arab Emirates

February 2023 - Present

Company industry:
Manufacturing
Job role:
Marketing and PR

Digital Marketing Executive

July 2021 - Present

spider access

Dubai, United Arab Emirates

July 2021 - Present

Company industry:
Facilities & Property Management
Job role:
Marketing and PR

Production Assistant Manager

February 2021 - July 2021

iba advertising agency

Dubai, United Arab Emirates

February 2021 - July 2021

Key Responsibilities:
• Managing social media accounts of clients
• Collaborated with content team to promote social media posts.
• Executed lead generation campaigns for the clients.
• Provided market research, forecast, campaign results, and consumer trends.
Key Achievements:
• Launched lead generation campaign from the account which got suspended because of google policy violation.
• Assisted in google my business account listing of a client.
• Provided a real estate client with leads data to increase their sales by 16%.
• Below are the social media accounts I was handling:
• PRC Fertility Centre
• Kids Heart
• Eye Consultant
• Rosmetic Beauty Clinic
• Wafra Farms
• Alhadi AC Repair
• Sulaiman Al Habib
Hospital
• Golden Value

Company industry:
Marketing
Job role:
Marketing and PR

Social Media Manager

December 2019 - February 2021

upwork

Dubai, United Arab Emirates

December 2019 - February 2021

Company industry:
Graphic Design
Job role:
Marketing and PR

Digital Marketing Executive

July 2017 - October 2018

ace money transfer

Kharian, Pakistan

July 2017 - October 2018

Key Responsibilities:
• Managing social media accounts.
• Assisting customers with their journey of creating transactions.
• Collaborating with Designing Team to create social media content for daily posts.
• Executing online campaigns for awareness at the launch of a new service.
• Creating storyboard for commercial ads.
• Creating monthly social media calendar.
• Executing online marketing campaigns.
Key Achievements:
• Single-handedly boosted revenue from organic search channels by 13%.
• Solicited user feedback and deployed tools like Google Analytics, Moz, and Google Keywords.
• Exceed monthly sales quotas by 35% by using lead generation and conversion campaigns.
• Published CPC and CPI display ads on Google, and Facebook. Achieved the lowest CPC across the industry
valued at £0.05 per click.
• Launched retargeting campaign using online platforms to convert a one-time customer into a repeat customer, for
users who started the journey but are missing the action which led to a 65% increase in retention rate.
• Achieved new Facebook and Instagram engaged users and raise 75% followers from July 2019 till October 2019.
• Developed editorial process & tutorials on YouTube for inexperienced users, managed 3 Facebook accounts, 2
Instagram and one Twitter account.
• Successfully executed the email marketing campaign using MailChimp to on-board 100 inexperienced users within
the 15-day campaign and reduce the drop-off rate by 23%

Company industry:
Financial Services
Job role:
Marketing and PR

Education

University of Gujrat

April 2017

April 2017

Master's degree, Business And Marketing

United Arab Emirates