Zaynab Raya, Copywriter and Content Creator

Zaynab Raya

Copywriter and Content Creator

Diadonna

Location
United Arab Emirates
Education
Bachelor's degree, Multimedia Journalism
Experience
1 years, 11 Months

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Work Experience

Total years of experience :1 years, 11 Months

Copywriter and Content Creator at Diadonna
  • Lebanon - Beirut
  • October 2022 to December 2022

Resposibilities:
Conducting in-depth research on industry-related topics in order to develop original content
Organize writing schedules to complete drafts of content or finished projects within deadlines
Developing bilingual content for blogs, articles, product descriptions, social media, and the company website
Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
Assisting the marketing team in developing content for advertising campaigns Proofreading content for errors and inconsistencies
Editing and polishing existing content to improve readability
Conducting keyword research and using SEO best practices to increase traffic to the company website
Creating compelling headlines and body copy that will capture the attention of the target audience
Identifying customers’ needs and recommending new content to address gaps in the company's current content

Achievments:
Writing English and Arabic Descriptions for store.asqgrp.com
• Auditing website for Lebs.com and store.asqgrp.com
• Writing Editorials for Lebs.com
• Administrator for Lebs.com
• Working with Magento and Shopify
• Creating Marketing plans for social media
• Coordinating with team regarding projects
• Handling and managing excel sheets with thousands of products and supervising freelancers.
• Creating bilingual content for clients, including ASQ, Digital Domain Company, Beirut Shaping Clinic, and jewelry descriptions.
• Writing social media captions for @OudMilano Instagram page

Writer and Editorial Staff at LAU Connections Magazine
  • Lebanon - Beirut
  • October 2019 to May 2021

Responsibilities and Achievements:
Assessing leads and pitching captivating story ideas to editors Ensuring that you meet all regular and recurring deadlines Collecting, verifying, and deciphering data
Reviewing and editing work for editorial approval
Using all your findings to prepare clean, concise, and factual articles Adhering to the ethical code of the profession
Travel to different locations and execute timely news coverage Keeping records of all notes, interviews, and audio files
Creating trustworthy relationships with contacts and sources for use in future research
Keeping up-to-date on the latest news developments by attending events, studying
different papers, opinion pieces, and social media

News Editor at Al-Mayadeen TV
  • Lebanon - Beirut
  • September 2020 to February 2021

Responsibilities and Achievements:
Design the contents of publications based on the company’s publication's style, editorial
policy, and publishing specifications
Research and authenticate facts, dates, and statistics
Evaluate and approve design proofs submitted by the media room prior to publication production
Establish the publication standards and goals
Coordinate with designers, photographers, writers, and artists
Suggesting stories and generate headline ideas in alignment with targeted audience’s preferences
Meet tight deadlines and monitor budgets
Select local, state, national, and international news items received from wire services, based on assessment of items' significance and interest value
Proofread and edit stories or art pieces

Education

Bachelor's degree, Multimedia Journalism
  • at Lebanese American University
  • May 2021

Theatrical Work: • Actor: Participation in multiple plays, including student and alumni production • Co-Director, Co directing an original play • Script writer, writing an original script for theater • Makeup artist in multiple theater and movie productions • Ushering for multiple plays Vice President of the Russian club at LAU • Managing activities • Maintaining a current accounting of the Club’s financial status including income and expense • Scheduling locations for meetings and events • Coordinating student organization fundraising efforts with the Treasurer Member of the drama and music club at LAU • Participation in events planned by the music and drama club • Workshops • Rehearsals Photographer and Connections team at Festival Next • Photographer • Part of the team • Answering questions and guiding those who want to be a part of our team

High school or equivalent, Live Science
  • at American Universal School
  • July 2014

Specialties & Skills

Content Writing
Editing
Microsoft Office
Presentation Skills
Time Management
MARKET PLANNING
WEB SITE PRODUCTION
ADOBE PREMIERE
EDITING
ILLUSTRATOR
LEADERSHIP
INDESIGN
ADOBE PHOTOSHOP
computer skill

Social Profiles

Languages

Arabic
Expert
English
Expert
Russian
Expert

Hobbies

  • Reading
  • Traveling
  • Creative Writing