Zaynah Zafar

• Account Manager for four local and international brands.
• Create and oversee execution of project work schedules and deliverables for marketing team.
• Liaise with clients daily to ensure approval and appropriate budget allocation at every stage of project completion.
• Plan, oversee and implement advertising campaigns on leading social media platforms.
• Develop new brand identities and associated marketing strategies for measurable KPIs.
• Coordinate with graphic designers and photographers to bring strategic and creative concepts to life for campaigns, website development and social media branding.
• Develop and implement marketing campaigns designed to increase brand awareness, promote events, and showcase new products and services.
• Manage social media accounts for clients in the F&B, aviation, home goods, and consulting industries, including international corporations.
• Write creative and professional copy tailored to each client's brand identity for social media posts, print and digital campaigns, internal documents, PR communications and more.
• Optimize website content and blog posts to increase SEO keyword use and rank higher on Search Engine Results Pages (SERPs).
• Implement customized community engagement plans to increase brand loyalty and awareness among target markets.
• Offer creative and innovative solutions for branding, re-branding, content creation and exhibition design projects for new and existing clients.
• Write articles and blogs for corporate clients in order to generate industry interest and position their brands as knowledge centers in the market.
• Increased Facebook likes for major aviation client by 50, 000 in two months.
• Redesigned format for professional service proposals distributed to potential clients.
• Contributed to creative rebranding of SPINNERS at all levels.

• Managed social media accounts for clients in the F&B, fashion, aviation, event planning and consulting industries, including international corporations, and a total of over 25 social accounts singlehandedly.
• Analyzed client industries to optimize social media posting schedules for greatest interaction and engagement with consumers.
• Developed detailed and well-structured proposals for potential clients on behalf of SPINNERS.
• Created customized social media content calendars for each client on social media platforms, including Facebook, Instagram, Twitter, LinkedIn and YouTube.
• Designed customized manual engagement plans for each client's social media accounts in order to increase brand loyalty and awareness among their target markets.
• Studied clients' target audiences in varying geographic locations in order to generate original content that resonates with consumers and increases conversion rates.
• Redesigned in-house structure for client questionnaires by revamping questionnaire content and utilizing Google Forms for greater efficiency, organization and a professional appearance.
• Wrote original content for client’s new aviation website on WordPress to increase brand attraction.

• Created mock-ups for company’s logo, one of which was selected by the CEO and is currently used on all marketing and professional materials.
• Spearheaded original website design and structure, resulting in a professional and user-friendly Internet presence.
• Assist CEO in execution of new marketing strategies, such as personalized social media campaigns and blogging designed for best SEO practices, updating them on a day-to-day basis as needed.
• Generate original content for advertising purposes, including blogs, graphics and marketing campaigns.
• Monitor and maintain unique brand image through all online social media efforts, website appearance and presentation materials.
• Generate content tailored to meet SEO best practices through blogs and social media posts.
• Edit and proofread all marketing materials, including social media posts, presentations, brochures and blog posts.
• Act as social media coordinator - particularly with LinkedIn, Facebook and Twitter - and analyse social media analytics in order to generate a higher following.
• Plan and implement channel-marketing activities based on market and industry analyses.
• Manage CEO’s diary, resulting in efficient and timely allocation of all resources and man-hours in order to open time for new tasks.
• Organise company’s client database, scheduling, and financial documents with Excel and PowerPoint.
• Create presentations for CEO and company’s clients with PowerPoint, conveying customised messages for each audience through relevant data points and graphics.
• Oversee appropriate allocation of company budget and consult with CEO to make changes as needed.
• Present new materials to clients and consult with executives on best approaches to reach a solution.

• Aided in the building of a new brand from square one, while maintaining the image of the parent company.
• Designed innovative promotional graphics in line with the company’s brand image for use on website and in publications - including infographics, one-sheets and presentation materials, which were distributed to current and potential clients by the CEO.
• Wrote informational pieces, such as LinkedIn articles and White Papers, on the company’s legal activities and services for the purpose of B2B marketing.
• Collaborated among various departments to brainstorm new ideas and assist in executing marketing strategies in line with the company’s strategic goals.
• Analysed characteristics of company strengths in wealth management, business growth and transition of company ownership in order to apply them to marketing strategies.
• Set and achieved goals in regards to increasing social media following, while meeting assigned deadlines.

• Oversaw all marketing and public relations aspects of Kappa Alpha Theta on-campus and in the community.
• Planned and executed unique events such as Mom’s Day, Dad’s Day and Theta Thursdays in order to increase visibility within the community.
• Revolutionized Theta Thursdays by partnering with well-known businesses in the area, resulting in a 50% increase in attendance.
• Presented updates and new initiatives weekly in front of over 70 members advisors.
• Managed a team of 12 volunteers for 9 events and delegated tasks as necessary.
• Presided over Service & Philanthropy Director and IT Director, inclusive of online social media.
• Served on the Executive Board and Cabinet, as well as the Risk Management Team.
• Headed three committees: Alumnae Relations, Merchandise, and Campus/Community Relations.
• Designed, advertised, sold and distributed PR shirts and other merchandise items.
• Designed and distributed newsletters for family and alumnae each semester.
• Successfully managed a budget of $3000 under three different categories for the duration of the year.

• Created and updated new inventory record for customer orders using MS Excel, resulting in greater efficiency and ease of order tracking.
• Conducted in-store tastings to increase number of potential customers, resulting in the procurement of new clientele.
• Communicated and maintained relations with potential customers to increase CRM value, consumer bonding and further the company’s direct-to-consumer marketing strategies.
• Assisted in the design of content and captions for social media postings (Instagram).
• Analysed past social media posts, recorded KPIs and provided solutions for improvement, resulting in a greater volume of followers for Facebook and Instagram.
• Researched similar products and presented findings to management using MS PowerPoint and MS Excel to provide insight used to improve packaging in relation to customer appeal.

• Maintained customer relationships and interacted with guests at shows and events.
• Booked various entertainment acts throughout the year, including comedians and a mentalist.
• Oversaw execution of shows and events while training and leading teams of 20 volunteers at a time.
• Managed a budget of $15, 000 for an entire school year.
• Aided in distribution of flyers for marketing department in order to increase attendance at events.