International Marketing Manager
Delivery Hero SE
Total years of experience :12 years, 8 Months
• Developed and executed comprehensive marketing strategies, encompassing product marketing, product roadmap, and Wallet (Fintech) Integration, aligned with overall business objectives.
• Conducted thorough financial planning and analysis (FP&A) to drive strategic decision-making and optimize financial performance.
• Drove revenue growth and implemented pricing strategies, particularly for the Grocery vertical, while also focusing on loyalty/subscription models.
• Spearheaded the launch of new markets through landscape research and competitive analysis, leveraging experience in introducing markets like Talabat in Iraq and Foodora in Denmark.
• Oversaw agencies deliverables and led cross-functional teams to devise and implement 360 growth plans, emphasizing digital marketing initiatives and market expansion strategies.
• Conducted comprehensive market analysis to identify emerging trends, consumer preferences, and competitive insights, providing strategic recommendations to enhance brand relevance and market share.
• Cultivated and maintained relationships with key media outlets, influencers, and stakeholders to secure positive press coverage and strategic partnerships, thereby enhancing brand visibility and reputation.
• Managed marketing budgets, ensuring efficient allocation of resources and ROI-driven decision-making, while also inspiring and mentoring a team of marketing professionals to foster innovation and drive results.
• Developed integrated marketing growth plans and directed Budgeting, Forecasting, Automation, Customer segmentation, B2B marketing, and brand positioning initiatives in MENAT.
• Managed and coordinated traditional and digital advertising channels across 8 countries, ensuring adherence to timelines and budget constraints.
• Lead the development and evolution of brand identities for luxury brands, ensuring consistency across all touchpoints and channels, while also overseeing rebranding and mergers like Talabats acquisition of Zomato in UAE and Otlob in Egypt.
• Orchestrated and executed high-reach campaigns, demonstrating proficiency in forecasting, campaign performance, and competitive analysis in the MENAT region.
• Excelled in optimizing multi-channel marketing by implementing spend and ROI standards.
• Conducted market research to mitigate risk, identify trends, and address customer needs, streamlining brand positioning.
• Planned and managed over 15 impactful corporate events, seminars, and quarterly summits; created post-event evaluation reporting together with the Finance team and Executive team.
• Achievements Achieved a 121% reduction in Customer Acquisition Cost (CAC) by implementing fraud prevention measures in acquisition and referral programs.
• Attained significant cost reductions in CPI, CPC, and CPAs, leading to a notable +13pp increase in ROI
• Strategically planned and executed high-impact paid campaigns across Google Ads, Facebook, and LinkedIn, continually monitoring and optimizing performance for substantial ROI gains
• Executed comprehensive keyword research, deployed SEO strategies, and managed SEM campaigns to drive targeted traffic and enhance online visibility
• Additionally, implemented impactful email marketing initiatives with segmentation and A/B testing, optimizing for improved deliverability and engagement, resulting in enhanced conversion rates.