Head of Marketing
PakWheels.com
Total years of experience :17 years, 0 Months
Key responsibilities:
Digital Governance - Implementation of Digital Policy, guidelines and standards to drive an improved customer & brand experience
Digital Strategy - Driving alignment of our Web and Mobile propositions to ensure a joined up and seamless customer experience across all our business units and geographies.
Benchmarking & optimisation- Performance reporting and benchmarking of the groups 150+ websites and Apps.
Domain Strategy - Leading the groups domain strategy and managing.
Digital Analytics - Strategy and implementation of a single digital analytics platform and consistent measurement KPI's.
- Digital Marketing
-- Paid Marketing (PPC/SEM)
--- Google Adwords Search
--- Google Adwords Display
--- Google Adwords Remarketing (Dynamic/Static)
--- Facebook Display
--- Facebook Remarketing (Dynamic/Static)
--- Criteo
--- LinkedIn
--- App Installs from Adwords and Facebook
-- Social Media Marketing
-- Email Marketing
-- Search Engine Optimisation
- Content Marketing
- Conventional Marketing (ATLs/BTLs)
-- Product Activation
-- Autoshows
-- TVC Campaign
-- Radio Campaign
-- Print Ads
-- Outdoor Campaigns (Billboards, One Vision, Steamers)
-- Sponsored Events/Rallies
-- Magazine
-- Print Materials (Brochures, Learning Materials, Proposals)
-- Partnerships and Synergies
-- PR
-- Surveys/Awards
-- Other Event Coverage
- Sales Management
-- Performance Marketing
-- Sales/Advertising Ratio Management
-- Process/Standardisation for Sales Floor
-- Sales Pitch Planning
-- Product Activation
- Agencies Collaboration
-- Group M and Maxus
-- CMC
-- Nielsen
I have been hired as Promotion Head for one of the Business Unit, to improve Promotion Domain performance as it was not doing as good as it suppose to. My role is to keep sustaining the performance and improve for upcoming months.
a. Project: Advertising and Promotion Management
Role: Promotion Head - Domain Owner
• Manage advertising to sales ratio @ 10% - 15% with monthly budget of $250K
• Target promotion and lead acquisition for generating $1.5 Million sales
• Plan promotion and leads on different channels Adwords, Facebook, LinkedIn etc
• Manage Cost per Leads as per targets
• Manage channel specific teams and mentor users
• Daily, weekly and Monthly target reports and meetings
• Analyze data to define strategy on monthly basis
Hired in Kuala Lumpur Malaysia as Performance Media Manager and put in-charge for Malaysia’s No 1 Financial Comparison Portal iMoney.my along with 3 other CTLD Domains for Singapore, Indonesia and Philippines.
a. Project: iMoney.my (.sg, .ph and Aturduit.com)
Role: Performance Media Manager
• Setup Search Marketing including Goolge Adwords and Bing
• Setup SEO operations with hiring local resources and made SEO domain active
• Setup Social Media accounts with paid marketing on Facebook
• Content sharing and marketing through Taboola and Outbrain
• Advertising partnerships with local banks and financial institutions
• Advertising partnership with iProperty.com for Home Loan vertical
• Attend bloggers and entrepreneur events for networking
As Head of Search Engine Optimization department, I was responsible to score Top 3 rankings for 50% of Keywords for each of 5 Business Units while leading a Team of 18 Users.
a. Project: Lead and Develop Search Engine Optimization Department
Role: Head of SEO (Domain Owner)
• Develop process and standards to be followed in SEO department
• Develop and implemented performance systems to gauge users performance
• Develop SEO processes for Business Units to built optimized websites and projects
• Implemented reporting systems
• Automated performance system
• Hired resources to further grow department
• Research n Development as per Algorithm Changes
• Consulted various projects of Business Units from SEO perspective
As Team Coordinator I was responsible to lead a team of 4 users with managing over 300 Keywords for 3 Business Units. The target was to score Top 3 rankings on at-least 50%
a. Project: Top 3 Rankings for 50% of Keywords
Role: Manager SEO (Team Coordinator)
• Develop Monthly Targets and Strategies for users to achieve targets
• Meeting with domain head to develop standards and process
• Weekly and Monthly Meetings with users for performance follow up
• Research n Development as per Google Algorithms
• Create requirements for new projects and train users for same
• Training n Development of fresh users for SEO department
After 5 years of comprehensive work experience and hands on experience with different Marketing Domains, I have started my own Digital Agency as “MediaRedirect.com” that later transferred to “MediaRedirect.biz”. Following clients were served with comprehensive packages of Digital Marketing including SEO, PPC, Email Marketing, Social Media and Design & Development.
a. Client: PeanutLabs Inc - SurveyTool.com
b. Client: ClaryBusinessMachines - ClaryBusinessMachines.com (with 16 vertical websites)
c. Client: HiGear.com - HiGear.com (Sold to Rent2Buy.com)
d. Client: GameVentures - Howzat.com
e. Client: GoodCore Soft - GoodCoreSoft.com
As Asst. Manager Web Marketing I been put in-charge to create Web Marketing department for upcoming new B2B Portal WorldofTrade.com
a. Project: WorldofTrade.com - Set Up Web Marketing Operations
Role: Asst. Manager Web Marketing
• Hired resources and Set up operations Search Engine Optimization
• Hired resources and Set up operations for Product optimization
• Hired resources and set up operations for Pay Per Click Marketing
• Hired resources and set up operations for Social Media
• Setup Adwords, Bing and Baidu campaigns
• Target setting for all Marketing Sub domains to achieve business objectives
• Strategy and Planning for achieving business objectives
• Reporting to CEO and Business Unit Heads
As Sr. Executive Web Marketing I have been assigned various tasks for different projects, which I have accomplished with dedication and ownership. The highlighters at TradeKey Pvt Ltd were Google Adwords, Mission 45, B2BFreezone.com and Marketing Tool. I have also been assigned temporary Team Lead role to train users in SEO and PPC departments.
a. Project: TradeKey.com - Pay Per Click Marketing
Role: Sr. Executive Web Marketing - PPC
• Launched and setup very first campaign for TradeKey.com on Google Adwords
• Manage budget over $150K/Month
• Increase campaigns search universe up to 3 million keywords
• Trained two fresh users for team
• Coordinate with respective departments for landing pages and changes
• Launched similar campaigns on Baidu (Chinese Search Engine)
b. Project: TradeKey.com - Marketing Tool
Role: Sr. Executive Web Marketing - PPC
• Create Marketing Reporting Dashboard Specs
• Coordinate with Software department to get Marketing Tool Developed
• The marketing tool was created to track campaigns performance internally
c. Project: B2BFreezone.com
Role: Sr. Executive Web Marketing - SEO
• Work to increase organic traffic on website
• Identify On-Site Optimization factors and communicate respective teams to fix.
• Plan and Executed Off-Site Activities
• Identify potential Link Partnerships and finalize deals
• Create new pages requirements as per SEO standards
• Manage Adsense CTR @ 6% to keep website profitable
d. Project: TradeKey.com - Product Optimization
Role: Sr. Executive Marketing - SEO
• Optimize Free, Gold Key and Silver Key Member’s Products
• Assign Products proper keywords and optimize product descriptions
• Keyword research for Products
• Image optimization and assign proper images for products
MBA Pakistan Institute of Management 2008 - 2010
B.Com Federal Urdu University 2004 - 2006