Marketing Manager
SSN Machart
Total years of experience :7 years, 3 Months
Insured perfect execution of marketing mix as well as launches and marketing plan implementation
• Handling media planning, digital marketing, social media, promotional activities and both ATL and BTL activities; Creating new elements to improve the marketing strategy, such as defining the right social media influencers
• Planning and executing all web, SEO, Google campaigns, marketing database, email, social media platforms and display advertising campaigns.
• Leveraging international and local marcom and various digital campaigns, driving lead generation and inbound traffic resulting in conversion from competition and increase in the sales growth
• Handling day-to-day activities, team, fulfilling tasks and daily interactions
• Sustain brand identity and increase awareness by creating new ideas and strategies
• Coordinating promotional events, launches and manage marketing budget
• Measure and report performance of all digital campaigns, and assess against goals (ROI and KPIs)
• Analyzes the market problems and dynamics, based on benchmark insight on market, clients and overall competition
Responsible to produce potential business, successful social media campaigns, marketing projects and understand client needs
• Offered business automation tool/ ERP solution for SME`s and providing consultation, training and detail demonstration on ERP modules such as, CRM, Project Management, Accounting/Finance and HRMS
• Online advertising, content development, SEO, email/mobile marketing and social media strategy and management
• Developing working relationship with clients through effective meetings and connections, understanding their project needs; Identify and obtaining further sales and revenue
• Managed business related events, promotions, outdoor activities and exhibition stands; customer retention and acquisition
• Managed client relation, leads and creating opportunities mainly from Middle East, UK and Europe; maintaining the CRM database
• Provides regular feedback to senior management about the marketplace and competitor activities
Responsible for business performance and the development of new programs and events, delivered key marketing strategies; contributed to increase company revenue
• Managed the full event cycle - from conception through to completion, included music nights, wedding and other special celebrations, karaoke, exhibitions, brand launch etc.
• Produced detailed proposal for events e.g. timeline, budget, arrangement, staffing, security and coordinating equipment hire
• Graphic designing and copy writing of media material by using software such as, Adobe Photoshop/Indesign; Event correspondence included invitations, brochures and emails
• Planning and implemented end-to-end marketing campaigns to promote the events
• Send out invitations, prepare support, follow-up materials, reminders and confirmations
• Organized marketing activities such as promotional events, publications, discount schemes and social media
• Training and supervising staff; Liaised with sponsors, customers, suppliers, licensing authorities and sales representatives
• Coordinated with the operations team in running events smoothly and successfully
• Post event evaluation included data analysis, entries and producing reports by using internal software tools
• Analyzed and planned sales level and profitability; Holding regular meetings with the Managing Director to update on progress of jobs and priorities
Provided assistance on a part time basis in developing marketing projects, social media campaigns, SEO, database management and internet presence
• Monitored and assisted to drive online traffic to the company website
• Responsible to run eBay projects for advertising and selling various products such as: audio/video equipments, LED`s, show effects and artificial plants
• Responsible to make SEO strategies and run Google ad words campaigns
• Coordinated weekly direct mail initiatives including planning, mail merge and individual letters, checking, signing and packing
• Developed creative ideas and designs, which accurately respond to briefs and customer requirements
• Converted enquiries to confirm revenue through effective negotiation and selling techniques
• Kept the marketing database up-to-date, importing new data, updating records and performed the necessary cross checks
• Took part in organizing events including press conferences, exhibitions, open days and press tours
• Excelled in deadline-intensive environment, ensuring accurate and on-time completion of all projects
• Dealt with hotel's customers/clients locally and internationally over the phone or via emails
• Planned, developed and implemented PR and advertising strategies
• Liaised with and answered an queries from media, individuals and other organization; Researched, writing and distributed press release to targeted media
• Prepared the publicity brochures, flyers, leaflets, promotional videos, photographs, films and multimedia programs
• Devised and coordinated photo opportunities
• Responsible for managed and build strong relationship with key clients based in Dubai, Kuwait, Qatar and Saudi Arabia
• Delivered all of their recruitment needs of manpower specially in construction companies
• Attended delegations and conducted all admin duties related to the clients to a high standard