Zein Haddadin

Key Responsibilities:
- Develop the marketing strategy and positioning for the Sarapis brand
- Lead in the establishment & implementation of the brand identity of Sarapis Vineyards including brand promise, values, guidelines & product packaging
- Identify the market segmentation of the Sarapis product range & determine key behavioral patterns & insights of the target consumer
- Define the unique selling propositions of Sarapis products & translate them to relevant emotional benefits
- Conduct competitive market research to identify business opportunities
- Establish the Sarapis brand online & offline communication platforms
- Develop the marketing plan for the launch of the Sarapis brand in the local, regional and international markets
- Propose pricing strategy of the Sarapis products based on business strategy, sales objectives & market research
- Suggest incentive plans to attract retailers to maximize the visibility & sales of Sarapis products at their stores
- Recommend new opportunities to expand point of sale of Sarapis products & liaise with relevant partners
- Support the Board of Directors with the development of the prospectus for use in strategic business proposals

Account: du (prepaid, postpaid, data, retail and home services segments)

Key Achievements:
- Lead a team of two & manage the workflow, load & agency deliverables for consumer segment including ATL, BTL, digital & retail collaterals
- Manage client budget & agency financial scope of work for consumer segment
- Develop all consumer commercial product communication strategies for the full year
- Supervise all smart device related launch & tactical campaigns
- Plan & execute ‘Win a Million’ campaign achieving the sales target in the first week of the campaign
- Lead in the planning & implementation of all Ramadan commercial campaign propositions under the Ramadan corporate umbrella ensuring the consistency, differentiation and effectiveness of communications
- Conduct pitch proposals to further grow client’s business from the digital & retail marketing end
- Liaise with social media, digital, media, activation & public relations agencies to ensure integration & timely delivery of all material

Accounts: Ford (Jordan & Iraq), Suzuki, The Commercial & Industrial Company, Crowne Plaza, InterContinental Hotels Group, Doubletree by Hilton, Hyundai Heavy Machinery, MCME, Microfund for Women, Al Oula for Specialized Industries, Candia, Rihana for Food Trading, Lipton, Blinx Electronics, Spacetoonat and Snax
Key Achievements:
- Project manage all Ford Jordan campaigns from planning, budgeting & idea generation to execution; contributing to an increase in market share
- Monitor & supervise the activities of a 3rd party agency handling Ford and Suzuki’s social media activities
- Execute branding for Ford events including World Rally Championship, Desert Force & International Horse Show
- Propose & implement the 360 launch of Crowne Plaza Jordan Dead Sea Resort & Spa, which includes ATL, BTL, digital & social media campaigns in both local & international markets; achieving sales target upon opening
- Manage & execute the rebranding of Crowne Plaza Amman
- Lead in Candia brand pitch for the launch of the milk product in Jordan
- Propose & implement the Candia milk communication & pricing strategy
- Lead in Microfund for Women pitch and actualization of strategic plan
- Provide local market insight as support to Popeyes global pitch team (Promoseven 360/McCann New York)
- Strategic planning support in the Umniah pitch, Orange pitch & Abu Khader Automotive pitch (GM & Opel)
- Train & delegate tasks to Account Executives

Account: Johnson & Johnson (Johnson’s Baby, Neutrogena, Clean & Clear, Aveeno, Visine, Acuvue, Listerine, Band-Aid, Nicorette, Tylenol, Benadryl, Reactine, Motrin, Imodium, Pepcid, Lifescan and Splenda)

Key Achievements:
- Manage the buying on conventional network TV for all active J&J brands in Vancouver, Maritimes & Winnipeg
- Execute the buying of teen target demographic for Neutrogena and Clean & Clear brands on specialty TV stations across Canada
- Evaluate campaign achievements through tracking & post-analysis
- Collect & analyze consumer data. Prepare data for the purchase & subsequent evaluation of campaigns
- Maintain all client media requirements by monitoring insertions, preemptions & process make goods
- Execute brand scheduling, re-scheduling & shifting/cancellations as required
- Reconcile invoices & solve traffic discrepancies
- Investigate budget & billing variances in order to confirm the precision of all data
- Liaise with media sales representatives to adjust media schedules in response to audience’s figures & obtain best rates & most appropriate media positioning
- Train & delegate routine tasks to assistants & interns expediting client data inputting while ensuring accuracy & organization