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Zeinab Mashaly, Head Of Home Styling Projects Department

Zeinab Mashaly

Head Of Home Styling Projects Department ·The One Total Home Experience

Kuwait

Bachelor's degree, B.Sc. in Fine Arts, Interior design

Work experience

Total years of experience: 22 years, 3 months

Head Of Home Styling Projects Department

August 2016 - December 2024

The One Total Home Experience

Hawali, Kuwait

August 2016 - December 2024

• Led the development and execution of residential and commercial styling projects.
• Directed a multidisciplinary team and coordinated with sales to meet business goals.
• Oversaw design presentation, budgeting, purchasing, and supplier management, including outsourcing specialized suppliers to provide clients with full interior solutions that complemented the furniture collections offered by the company.
• Strengthened brand visibility through curated marketing events and showroom concepts.
• Assigned to coordinate and manage the company’s participation in furniture exhibitions such as Mirzam Expo and Marasim Expo, including booth design, product arrangement, and client engagement to promote the company’s interior design services.
• Conducted regular training workshops for the sales team to enhance their understanding of design principles, enabling them to better assist walk-in customers with tailored interior solutions.



Reported To:
Country Stores Manager
Company industry:
Interior design
Job role:
Management

Showrooms operation Manager

March 2015 - January 2016

The Bed Shop

Al Farawaniyah, Kuwait

March 2015 - January 2016

• Managed operations of 6 showrooms, ensuring consistent brand identity through strategic visual merchandising and effective team coordination.
• Trained staff, optimized stock levels, and tracked sales performance.
• Coordinated customer orders and ensured top-tier service delivery.


Reported To : General Manager
Company industry:
Retail & Wholesale
Job role:
Management

Head of design dept

January 2012 - January 2014

Al Khalid Holding Group

Al Kuwait, Kuwait

January 2012 - January 2014

• Created new design concepts for residential elevator cabins to align with the interior style of clients' homes and villas, and developed upgraded designs for ready-made cabins to support increased sales and market appeal.
• Provided design support and technical material to the sales team, including sourcing new materials for elevator cabin products to enhance design variety and market competitiveness.
• Oversaw visual merchandising and spatial design of Habitat furniture showroom after being assigned to the role based on my solid background in interior solutions, delivering tailored design concepts aligned with brand identity and client expectations.


Reporting To: Company CEO
Company industry:
Interior design
Job role:
Design, Creative, and Arts

Head of FFE and interior Solutions

January 2011 - January 2012

Fair Real State

Al Kuwait, Kuwait

January 2011 - January 2012

• Directed FF&E selection, procurement, and supplier contract coordination for hotel projects in Iraq, managed remotely from the Kuwait office, leveraging interior solutions expertise to align designs with operational and brand standards.
• Ensured compliance with franchise and building code requirements.
• Delivered full-cycle project supervision from concept to installation.

Reported To: Company CEO
Company industry:
Real Estate
Job role:
Design, Creative, and Arts

Showroom Deco Manager

April 2007 - September 2011

Al Sayer furniture company ( IDdesign )

Al Kuwait, Kuwait

April 2007 - September 2011

• Oversaw showroom design and daily operations in alignment with franchise guidelines and brand identity standards.
• Provided tailored design solutions for customers' residential interiors, ensuring a seamless blend between personal taste and brand aesthetics.
• Led the 2010 IDdesign Kuwait showroom renovation project as the assigned Project Manager, coordinating all phases from concept to execution.
• Conducted staff training sessions on visual merchandising and product knowledge to elevate the in-store customer experience.


Reporting To:

Company MD
Company industry:
Retail & Wholesale
Job role:
Management

Interior Designer

January 2006 - January 2007

Dar Al Khaleej Engineering Office

Al Kuwait, Kuwait

January 2006 - January 2007

• Worked as a junior interior designer focusing on residential projects, providing space planning and customized furniture selection aligned with client needs and lifestyle.
• Coordinated with architectural teams to integrate interior layouts into the broader project scope.
• Participated in developing design concepts and preparing presentation materials for client approvals.
• Supported project execution through site coordination and material selection.

Reporting To: Project manager
Company industry:
Interior design
Job role:
Engineering

Interior Designer

January 2002 - January 2006

High point furniture

Alexandria, Egypt

January 2002 - January 2006

• Responsible on the showroom display
• Meeting the customer who needs technical advice to furnish their space and giving them suggestions to select the furniture.

Reporting To: Showroom Manager
Company industry:
Interior design
Job role:
Design, Creative, and Arts

interior designer

January 2002 - July 2002

B&A engineering and contracting

Alexandria, Egypt

January 2002 - July 2002

- Making the interior design drawings and projects presentation according to senior engineer plan.
Company industry:
General Engineering Consultancy
Job role:
Design, Creative, and Arts

interior design

December 2000 - November 2001

Mobica (office furniture)

Alexandria, Egypt

December 2000 - November 2001

- In business development department.
- Sales and interior design services.

Reporting To:
Sales Manager
Company industry:
Interior design
Job role:
Design, Creative, and Arts

Education

University of Alexandria - Egypt

May 2000

May 2000

Bachelor's degree, B.Sc. in Fine Arts, Interior design

Egypt

GPA (rating): Good

GPA (rating): Good

Skills

Furniture
Expert
Furniture
Expert
Interior Design
Expert
Interior Design
Expert
Sales Building
Expert
Sales Building
Expert
Visual Merchandising
Expert
Visual Merchandising
Expert
Retail
Expert
Retail
Expert
Production
Expert
Production
Expert
Adobe Photoshop
Expert
Adobe Photoshop
Expert
interior design
Expert
interior design
Expert
AutoCad
Expert
AutoCad
Expert
PhotoShop
Expert
PhotoShop
Expert
Project Management
Expert
Project Management
Expert
Team Management
Expert
Team Management
Expert
Business Development
Expert
Business Development
Expert
SALES
Expert
SALES
Expert
ARTWORK
Expert
ARTWORK
Expert
Brand Identity
Expert
Brand Identity
Expert
FURNISHING
Expert
FURNISHING
Expert
INSTALLATION
Expert
INSTALLATION
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
OUTSOURCING
Expert
OUTSOURCING
Expert
MERCHANDISING
Expert
MERCHANDISING
Expert
PRESENTATIONS
Expert
PRESENTATIONS
Expert
SALES MANAGEMENT
Expert
SALES MANAGEMENT
Expert
3DMax
Expert
3DMax
Expert
Furniture style and fabrication
Expert
Furniture style and fabrication
Expert
staff improving and educating
Expert
staff improving and educating
Expert
Retail operational and visual merchandising
Expert
Retail operational and visual merchandising
Expert
interior design /shop fitting
Expert
interior design /shop fitting
Expert
High End Furniture
Expert
High End Furniture
Expert
Interior and conceptual design
Expert
Interior and conceptual design
Expert
FF&E designer
Expert
FF&E designer
Expert
Teamwork Leader
Expert
Teamwork Leader
Expert
Client and collaboration Relations management
Expert
Client and collaboration Relations management
Expert
Furniture
Expert
Furniture
Expert
Interior Design
Expert
Interior Design
Expert
Sales Building
Expert
Sales Building
Expert
Visual Merchandising
Expert
Visual Merchandising
Expert
Retail
Expert
Retail
Expert

Social profiles

Languages

English

Expert

Arabic

Native Speaker

Training and Certifications

Training
•Retail operational and visual merchandising
IDdesign Academy
Oct 2009
nterior design /shop fitting Vs. Furniture style and fabrication
IDdesign Academy
Oct 2008
•staff improving and educating Vs. •Furniture style and fabrication
IDdesign Academy
Apr 2010
•interior design /shop fitting
ID design Academy
Apr 2009