Zeinab Mkanna

• Teach 3 classes of approximately 20 TS and LT students each, covering practical marketing principles and
real-world business case studies on regularly.
• Deliver courses including Human Behavior in Organizations, International Trade and Globalization,
helping students understand workplace dynamics and global market structures effectively.
• Instruct Business and Services Marketing focused on B2B strategies, guiding students through industry
frameworks, client relationships, and service-based marketing approaches today.
• Lead Strategic Marketing and Global Marketing sessions, preparing students with planning techniques,
competitive analysis, and international branding knowledge for professional careers.

• Design functional websites for business owners, helping clients establish strong online presence through
tailored layouts, clear messaging, intuitive navigation, and conversion-focused pages.
• Create landing pages and webinar funnels using Systeme.io, supporting lead generation campaigns and
improving customer acquisition for small businesses operating online today.
• Manage Meta advertising campaigns across Facebook and Instagram, optimizing budgets, targeting
relevant audiences, and tracking results to deliver measurable engagement growth.
• Produce branded content using Canva Pro and CapCut, ensuring visual consistency across social media
platforms, business websites, and digital marketing materials.

• Deliver digital marketing training in partnership with Al Manar High Institute, Ramaq Association, and
Rased Educational Center across multiple specialized programs.
• Develop online training for beginners through practical structured courses on digital marketing, covering
social media, advertising, and content creation fundamentals.
• Build webinar pages and registration funnels for participants, supporting outreach efforts and helping
learners access structured marketing education online easily and conveniently.
• Guide trainees through hands-on practical exercises using AI tools, Canva, and Meta Ads, building
confidence in applying marketing skills practically.

• Coordinated office operations and procurement activities, managing supplier relationships, processing
purchase requests, and ensuring smooth daily administrative workflows across multiple departments.
• Maintained accurate records using Microsoft Access and Excel, tracking inventory, expenses, and
procurement data to support reporting and organizational decision-making processes.
• Supported program coordination by communicating with internal teams and external partners, helping
deliver services efficiently to beneficiaries of the association consistently.

• Assisted senior management with daily operations, supporting staff coordination, customer service
activities, and administrative duties to keep the institution running smoothly.
• Handled client communication and incoming inquiries, ensuring professional service delivery, and
building positive relationships with customers and business partners regularly each day.

• Completed banking internship in Tyre branch, observing daily customer service operations and learning
fundamental banking procedures within a professional financial environment.
• Supported branch staff with administrative tasks, gaining valuable practical exposure to client
interactions, documentation processes, and daily banking workflow management activities.