Zenza Idfi

Lead end-to-end marketing & sales strategy across TikTok Shop, Shopee, website, and CRM
channels
Drive revenue growth through campaign planning, pricing strategy, and product positioning
Supervise live commerce operations, focusing on conversion rate, GMV, and audience
engagement
Manage cross-functional teams (Creative, Customer Care, Live, Warehouse) to ensure aligned
execution
Monitor daily sales performance and implement data-driven adjustments to optimize results
Initiate customer recovery strategies including pending payment follow-up and CRM broadcast
Ensure brand consistency and premium positioning across all marketing channels

Led overall marketing strategy and business growth initiatives across digital platforms
Managed marketplace performance (Shopee, TikTok Shop) including campaign execution and
optimization
Developed and executed go-to-market strategies to scale product visibility and sales
Oversaw content, campaign, and promotional planning to drive traffic and conversion
Built and managed marketing team, ensuring alignment with business objectives
Analyzed performance data to improve efficiency, ROI, and customer acquisition

Managed export operations including documentation, coordination, and shipment processes
Built and maintained relationships with international buyers
Ensured compliance with export regulations and smooth delivery execution

Provided real-time interpretation services for communication with international clients
Supported business discussions and ensured clear cross-language understanding

Delivered educational tours and historical explanations to visitors
Assisted in guiding international and local audiences through museum exhibitions
Developed strong public speaking and communication skills