Zia Siddiqui

WORK PROFILE & JOB RESPONSIBILITIES:

• Responsible for managing Project Sales business for products like LV Switchgear, MV Switchgear, Busway, central battery & Emergency lighting, lighting & lighting control.
• Setting up profit plan & implementing strategies to achieve it.
• Providing the leadership team with accurate forecast for orders & sales on monthly basis & supporting it with realistic pipeline & working towards achieving the committed forecast.
• Maintaining excellent relations with the channel partners, with special focus on customer service & satisfaction.
• Developing & driving channel strategy based on channel’s segment wise strengths & weaknesses.
• Conduct regular projects review meetings within the team for respective products as well as with channels.
• Mentoring & motivating & developing team to achieve the set goals.
• Works closely with key utilities like ADDC & AADC, key clients & consultants & contractors.
• Have excellent knowledge of the requirement of ADDC LV switchgear committee and have worked towards getting approval for EATON.
• Works towards generating demand for key products in different segments and increase product visibility & acceptability thru systematic product vendor approval with maximum number of consultants and key clients.
• Working towards business development by arranging regular seminars targeting clients, consultants & contractors.

• Was responsible for Projects Sales of LV switchgear, MV switchgear, Busway & ATS directly as well as thru Panel Builders.
• Mostly worked in Construction & Residential, Oil & Gas, Infrastructure & Industrial segment.
• Have excellent knowledge of the region & industry and have executed projects with the key players working in the above segments.
• Having excellent contacts with contractors, consultants & clients
• Have lots of achievements to the credit which includes single largest order of 141 ATS, 4 back to back MV orders within 2 months which includes FEWA water projects order etc.

• Responsible for Sales & Marketing & Business Development of Low Voltage & Medium Voltage switchgear, PLC & SCADA and control & relay panels in UAE.
• Mostly concentrated in Oil & Gas, Infrastructure, Industries, Utilities & Construction segment.
• Have excellent knowledge of the region & industry and have executed projects with the key players working in the above segments.
• Having excellent business relationship with customers/consultants, organizing product related seminars, participating & representing the company in different exhibitions, developing & generating business leads and keeping track of competition.
• Have worked on pre-qualification & prescription of products with consultants & end users (Like Utility companies, Oil & Gas companies, prime developers in the construction segment etc).
• Have achieved excellent sales figures of AED 40 Million (more than USD 10 Million) in a year.

• Managing and handling key accounts in different sectors including Oil & gas, Marine, Construction, utilities and Infrastructure.
• Responsible for promoting sales in entire UAE (Abu Dhabi, Dubai, Sharjah & Northern Emirates)
• Coordinating with engineering & costing department for preparing the quotation, compliance statement and specific replies on the specification and requirement of the client.
• Negotiating with clients and closing sales.
• Maintaining close long-term relationships with clients & consultants.
• Preparing marketing strategies, POS materials and promotional campaigns.
• Have surpassed the sales target of 5 million UAE dirham.