Group Creative and Marketing Director
Al Sraiya Holding Group
مجموع سنوات الخبرة :18 years, 4 أشهر
Leading and managing the In-House Agency and the Marketing Department of the group:
Creative art direction
Strategic plans and objectives
Annual marketing plans and budgets
Brand Strategies and planning
Design 360° marketing campaigns
Logo and Brand identity design
Web design and development
Events design and management
Social media marketing and design
Digital marketing
Video/Photo direction and production
Highlights:
Developed and managed 2 In-House design and digital marketing agencies based in Doha and Beirut.
Designed logos, company profiles and redesigned 24 new corporate identities and websites.
Developed and designed 10 magazine publications for the group that reached out to around 300K online users.
Designed campaigns that generated more than $ 1.6M of website bookings in 2 years for 3 Hotels in London.
Managed and designed 13 social media accounts.
Planned, managed and executed the groups participation in 15 exhibitions.
Initiated, planned and designed Marketing and Communication campaigns worth of
$ 2M+.
Increased the Groups website visitors to reach 60, 000/month by using digital marketing tools.
Negotiated and finalized business deals with international franchises brands, which led to signing five new restaurant concepts under the Group.
Company Highlights:
Al Sraiya Holding Group
Al Sraiya Hotels & Hospitality Group
Millennium Hotels & Resorts
Staybridge Suites Hotel
Sumosan Contemporary Japanese London
Santa Nata London
Hoppers London
Fiko Ocakbasi Turkey
Mowbray Court Hotel London
Presidential Hotel London
Cacao70 Canadian
Saasna Restaurant
Edarat Hospitality Services
Mashrou3ak
Al Sraiya Contracting
Simsima Tiles & Block Factory
One of the leading exhibition, conferences and event’s organizer in the middle east
Led the Events Creative Direction and Design team for IFP Group and Naycom Qatar, a subsidiary design agency under IFP:
Creative art direction
360° marketing campaigns
Video and photo direction
Events and exhibitions concepts
Logo and brand identity design
Stand designs
Exhibition branding
Web design
Pitches and presentations
Social media campaigns
Marketing strategies and plans
Project management and budgets
Business development
Highlights:
Developed the firm’s pitch strategy which led to winning multi contracts worth of $ 2.5M.
Pitched and Awarded:
COP 18/CMP Qatar, 18th Conference of the Parties to the United Nations Framework Conventionon Climate Change (UNFCCC) 360° marketing campaign.
Aspire4Sports exhibition and conference 2012/13/14 as the official agency.
QITCOM exhibition and conference, 360° marketing campaigns for two years 2012/13.
Moushtarayat, Government Procurement and Contracting Conference and Exhibition 2014 as the official agnecy.
Official Design Agency for GCC Power-CIGRE, International Conference and Exhibition for Electrical Equipment.
Pitched and awarded Qatar National Bank, Qatar Development Bank, Vodafone, and Commercial Bank Stand Designs, $1.2M+.
Initiated, Conceptualized, and Designed the MMUP (Ministry of Urban Planning) Teaser/ Revealer Campaign 2013 $ 800K+
Reduced art cost up to 50% by utilizing cost-effective outside resources.
Conceptualized and directed Corporate Videos, Documentaries, and Radio Advertisements for Qatar Foundation, Qatari Diar, Qatar Development Bank, Xtork and Arab Motors.
Designed the events and advertising campaigns for Project Qatar, The International Construction, Environmental Technologies and Materials Exhibition.
Designed advertising campaigns for Project Lebanon, International Construction Trade Exhibition for Lebanon & the Middle East.
Designed events and advertising campaigns for Beirut Boat Show, The International Boat & Super Yacht Show.
Designed the event and advertising
campaign for Qatar Choice Awards, Qatar’s Hospitality Award Ceremony for 3 years.
Led and managed the creative department, a large team of diverse personalities and nationalities:
Creative art direction
Advertising concepts
Logo and brand identity design
Events designs
Stands and stages design
Exhibitions branding
Web Design
Pitches and presentations
Video and photo direction
Supervised the client servicing team
Business Development
Highlights:
Pitched and awarded 5 Automotive Accounts (GMC, Hummer, Cadillac, Subaru, Seat, and Skoda) for ATL & BTL communications.
Pitched and awarded Oryx Rotana Doha as the official agency for 4 years.
Designed the Qatar Rail website.
Awarded Qatar Foundation’s American Arts Festival QR 870K.
Designed and Executed the design, branding and advertising campaign for Aspire4Sports exhibition and conference.
Designed and Directed Bulgari launch in Villagio Mall.
Pitched and Awarded the Microsoft 7 launch event.
Conceptualized and Designed the Subaru Impreza launching.
Designed and Directed the Weil Cornell University campaign.
Designed 4 Real Estate Brochures for Qatari Diar.
Built a winning team, growing from 5 to 15 within two years.
Lead communication with clients and focused on getting new ones.
Managed to develop a portfolio of 35 full-time clients.
Client Highlights:
GMC
Cadilac
Hummer
Subaru 2009/10/11
Seat
Skoda 2010/11/12,
Qatari Diar 2008/9
Century21 Qatar, 2008
Le Grey Hotel Beirut
Oryx Rotana Hotel Doha
Jasmiya Tower 2012
Qatar Development Bank
First Finance
Novartis
Aerius
Shering Plough
E-Government (Hukoomi)
Stenden University Qatar
Weil Cornell Qatar
Texas A&M Qatar
Project Qatar 2005/6/7/8/9/10/11
Aspire4Sports 2010/11/12
Supreme Education Council
Ministry of Education & Higher Education - Qatar 2007
American Arts Festival 2007
GCC Power-CIGRE 2008/9/10/11/12.
Project Lebanon 2005/6/7/8/9/10/11/12.
Beirut Boat Show 2006/7/8.
